Phone and internet
Industry: B2C Lead Generation
Country: Mexico
Year: 2020
Result:
We received an award for the best creative and customer acquisition videos from Facebook and were recognized for our creative strategy by Merca 2.0.
Problem:
To create a communication strategy with the aim of humanizing the brand
To present the brand as another user, which sought to create an identity through commercials that showed the common problems of a user with fun solutions and humorous moments to connect naturally with our user
To create awareness and positioning campaigns in RRSS
Challenges:
To position ourselves as the best Internet in a market dominated by a preponderant competitor
To create a better brand reputation to generate bonds and a positive perception between users and the brand
To provide value solutions to users, creating communication verticals that demonstrate that the brand has tailor-made solutions for the various segments
Results:
We positioned the brand as one of the best in the telephony and Internet field
We received the award for the best creative and customer acquisition videos from Facebook
We were recognized by Merca2.0 for our creative strategy
We positioned the brand as one of the community, which allowed us to capture the interest of our audience and drive the purchase decision of our target, increasing sales in the sector
