{"id":15376,"date":"2024-10-11T00:22:40","date_gmt":"2024-10-11T00:22:40","guid":{"rendered":"https:\/\/www.subeagenciadigital.com\/digital-marketing-strategies-for-ecommerce\/"},"modified":"2025-02-14T00:42:34","modified_gmt":"2025-02-14T00:42:34","slug":"digital-marketing-strategies-for-ecommerce","status":"publish","type":"page","link":"https:\/\/www.subeagenciadigital.com\/en\/digital-marketing-strategies-for-ecommerce\/","title":{"rendered":"Digital marketing strategies for ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15376\" class=\"elementor elementor-15376 elementor-5152\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-7c8b172 e-con-full e-flex e-con e-parent\" data-id=\"7c8b172\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c56fb1a e-con-full e-flex e-con e-child\" data-id=\"c56fb1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5032c1d elementor-widget elementor-widget-image\" data-id=\"5032c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce.webp\" class=\"attachment-full size-full wp-image-17296\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce.webp 1920w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce-1536x864.webp 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce-200x113.webp 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24d6ac elementor-widget elementor-widget-spacer\" data-id=\"f24d6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1471fb6 e-con-full e-flex e-con e-child\" data-id=\"1471fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad1e2f elementor-widget elementor-widget-heading\" data-id=\"9ad1e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">strategies <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22089b5 elementor-widget elementor-widget-heading\" data-id=\"22089b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital marketing for ecommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812bc27 elementor-widget elementor-widget-text-editor\" data-id=\"812bc27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once you enter the world of ecommerce, you begin a journey of no return. If you are reading this, you are probably already in this phase. Ecommerce has revolutionized the way users buy and sell their products or services, becoming a driving force for the global economy.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e43f57 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9e43f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Board the ship<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-1e9c410 e-con-full e-flex e-con e-parent\" data-id=\"1e9c410\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f8b92a5 e-con-full e-flex e-con e-child\" data-id=\"f8b92a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd5097e e-con-full e-flex e-con e-child\" data-id=\"dd5097e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df8c61 elementor-widget elementor-widget-heading\" data-id=\"2df8c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital marketing strategies for ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2441bfa e-con-full e-flex e-con e-child\" data-id=\"2441bfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-781e6ee elementor-widget elementor-widget-aux_icon_list\" data-id=\"781e6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_icon_list.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-icon-list aux-parent-aue744adcc\"><div class=\"widget-inner\"><div class=\"aux-widget-icon-list-inner\"><ul class=\"aux-icon-list-items aux-direction-default\"><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-b9e71b5 elementor-repeater-item-b9e71b5\"><a class=\"aux-icon-list-link\" href=\"#titulo_1\"><span class=\"aux-icon-list-text\">Introduction to ecommerce strategies<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-acecedf elementor-repeater-item-acecedf\"><a class=\"aux-icon-list-link\" href=\"#titulo_2\"><span class=\"aux-icon-list-text\">Ecommerce Market and Competitor Analysis<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-54891ea elementor-repeater-item-54891ea\"><a class=\"aux-icon-list-link\" href=\"#titulo_3\"><span class=\"aux-icon-list-text\">CRO - Website Optimization - UX<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-ae907cb elementor-repeater-item-ae907cb\"><a class=\"aux-icon-list-link\" href=\"#titulo_4\"><span class=\"aux-icon-list-text\">User Experience<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-2685ee5 elementor-repeater-item-2685ee5\"><a class=\"aux-icon-list-link\" href=\"#titulo_5\"><span class=\"aux-icon-list-text\">SEO and Content Marketing for Ecommerce<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-89f9682 elementor-repeater-item-89f9682\"><a class=\"aux-icon-list-link\" href=\"#titulo_6\"><span class=\"aux-icon-list-text\">Paid advertising on social networks and PPC for ecommerce<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-97b8927 elementor-repeater-item-97b8927\"><a class=\"aux-icon-list-link\" href=\"#titulo_7\"><span class=\"aux-icon-list-text\">Email marketing strategies for ecommerce<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-8f781c3 elementor-repeater-item-8f781c3\"><a class=\"aux-icon-list-link\" href=\"#titulo_8\"><span class=\"aux-icon-list-text\">Using Analytics to improve ecommerce strategy<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-12d1fd9 elementor-repeater-item-12d1fd9\"><a class=\"aux-icon-list-link\" href=\"#titulo_9\"><span class=\"aux-icon-list-text\">Customer loyalty and loyalty programs.<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-8d3bb5a elementor-repeater-item-8d3bb5a\"><a class=\"aux-icon-list-link\" href=\"#titulo_10\"><span class=\"aux-icon-list-text\">Emerging trends in ecommerce<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-e784c3d elementor-repeater-item-e784c3d\"><a class=\"aux-icon-list-link\" href=\"#titulo_11\"><span class=\"aux-icon-list-text\">Ecommerce success stories<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-bb344d5 elementor-repeater-item-bb344d5\"><a class=\"aux-icon-list-link\" href=\"#titulo_12\"><span class=\"aux-icon-list-text\">The new face of digital marketing<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b46599c e-con-full e-flex e-con e-child\" data-id=\"b46599c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2227e61 e-con-full e-flex e-con e-child\" data-id=\"2227e61\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_1\">\n\t\t<div class=\"elementor-element elementor-element-3165bcd e-con-full e-flex e-con e-child\" data-id=\"3165bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4e73d elementor-widget elementor-widget-heading\" data-id=\"ff4e73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introduction to ecommerce strategies <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8701649 elementor-widget elementor-widget-text-editor\" data-id=\"8701649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ecommerce has experienced exponential growth in recent decades and its potential continues to expand. This is where the strategies implemented by the ecommerce specialist are not only about creating an online store, but also a thorough understanding of your target market, competition and consumer trends. <\/p>\n<p>So, get ready, in the following lines you will travel into the depths of marketing&#8230; in your brands, ready, go!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120338d e-con-full e-flex e-con e-child\" data-id=\"120338d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84049e2 elementor-widget elementor-widget-image\" data-id=\"84049e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce.webp\" class=\"attachment-full size-full wp-image-17287\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce.webp 1920w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce-1536x864.webp 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce-200x113.webp 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8657775 e-con-full e-flex e-con e-child\" data-id=\"8657775\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_2\">\n\t\t<div class=\"elementor-element elementor-element-9795517 e-con-full e-flex e-con e-child\" data-id=\"9795517\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d724 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"327d724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce Market and Competitor Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ce916 elementor-widget elementor-widget-text-editor\" data-id=\"16ce916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before starting the journey for any digital marketing strategy, you must first understand the competitive landscape and market demands.<\/p><p>In this case, competitor analysis gives you the guideline to identify your strengths, opportunities, weaknesses and threats (the famous <a href=\"https:\/\/www.occ.com.mx\/blog\/que-es-un-analisis-foda-y-como-se-hace\/\" target=\"_blank\" rel=\"noopener\">SWOT<\/a>) that you could take advantage of to differentiate them and stand out better in the market.<\/p><p>Based on an article published by the <strong>Autorit\u00e9 de la Concurrence<\/strong>, <a href=\"https:\/\/www.autoritedelaconcurrence.fr\/sites\/default\/files\/9782111572874_Commerce-en-ligne_final.pdf\" target=\"_blank\" rel=\"noopener\">Competition and online commerce<\/a>, explains that the development of online sales can intensify competition by <strong>allowing consumers to compare prices and products between different websites<\/strong>, which increases the bargaining power of buyers.<\/p><p>In addition,<strong> market research should not be overlooked in order to understand how consumers use both online and traditional physical channels to make purchases<\/strong>, which can help identify competition between operators.<\/p><p>On the other hand, competition authorities can also use these numerical analysis tools to understand the behavior of pricing algorithms to detect possible anti-competitive practices.<\/p><p>Of course, without neglecting the particularities of digital markets, such as the <strong>mobility of customers between online operators to assess competition effectively<\/strong>.<\/p><p>For all your marketing efforts to pay off, you need to implement some really effective benchmarking tools, such as these:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2294000 e-con-full e-flex e-con e-child\" data-id=\"2294000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8635e6 e-con-full e-flex e-con e-child\" data-id=\"d8635e6\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_3\">\n\t\t<div class=\"elementor-element elementor-element-a016c42 e-con-full e-flex e-con e-child\" data-id=\"a016c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e02c0b3 elementor-widget elementor-widget-heading\" data-id=\"e02c0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CRO - Website Optimization - UX. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914035a elementor-widget elementor-widget-text-editor\" data-id=\"914035a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We must start by breaking down each term.<\/p><p>CRO <strong>(Conversion Rate Optimisation) <\/strong>refers to a conversion process that <strong>focuses on improving the effectiveness of a website to convert visitors into customers<\/strong>.<\/p><p>In other words, CRO is about <strong>increasing the proportion of visitors who take a desired action, such as making a purchase or subscribing to a newsletter<\/strong>. This is achieved through the optimization of various elements of the website, such as <strong>design, content, usability and user experience (UX)<\/strong>, in order to maximize the performance and effectiveness of the page in terms of conversions.<\/p><p>For this puzzle to be complete, you need to also employ tools such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d185374 e-con-full e-flex e-con e-child\" data-id=\"d185374\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d61723 e-con-full e-flex e-con e-child\" data-id=\"8d61723\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_4\">\n\t\t<div class=\"elementor-element elementor-element-32e1e02 e-con-full e-flex e-con e-child\" data-id=\"32e1e02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-424b3ff elementor-widget elementor-widget-heading\" data-id=\"424b3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">User Experience<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfdfe1 elementor-widget elementor-widget-aux_blockquote\" data-id=\"7bfdfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-au727d6355\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-text-align-left aux-quote-symbol\"><p>La UX se refiere a la interacci\u00f3n que una persona tiene al utilizar un producto o servicio en l\u00ednea, como una plataforma de reserva hotelera o una tienda en l\u00ednea.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f0836 elementor-widget elementor-widget-text-editor\" data-id=\"89f0836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The quality of the UX is crucial to the success of an online business, as it can influence:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Customer satisfaction.<\/li>\n<li>Brand loyalty.<\/li>\n<li>The likelihood of the customer making a purchase or booking.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>User experience encompasses <strong>aspects such as ease of use, intuitive design, loading speed, clarity of information and the ability to find what they are looking for<\/strong>. This is where companies often invest in improving the UX to ensure that customers have <strong>positive and satisfying interactions<\/strong> with their online platforms. <\/p>\n<p>And finally,<br \/><strong>website optimization is the improvement of a site to make it more visible and effective in search engines<\/strong>,<br \/>which in turn increases organic traffic to the site. This can include: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Content optimization.<\/li>\n<li>The structure of the site.<\/li>\n<li>Loading speed.<\/li>\n<li>Mobile usability.<\/li>\n<li>Keyword optimization.<\/li>\n<li>Link building and other factors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Of course, all of the above, intertwine in an almost magical way where everything boils down to a single purpose: to <strong>get online presence<\/strong>, but how to get it?<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Develop and\/or acquire websites and applications to market products and services online.<\/li>\n<li>Understand online competition and how it affects offline sales.<\/li>\n<li>Understand online consumer preferences and behaviors.<\/li>\n<li>Adopt proactive strategies to maintain a strong online presence.<\/li>\n<li>Identify differentiation in the competitive process.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-992afa8 e-con-full e-flex e-con e-child\" data-id=\"992afa8\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_5\">\n\t\t<div class=\"elementor-element elementor-element-6a08987 e-con-full e-flex e-con e-child\" data-id=\"6a08987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b281db5 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"b281db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO and Content Marketing for Ecommerce <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015f6bb elementor-widget elementor-widget-text-editor\" data-id=\"015f6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Creating relevant and optimized content, along with a solid keyword strategy, can improve your search engine rankings and attract high quality organic traffic, but how do you make this happen? Read on!  <\/p>\n<p>When it comes to SEO, there are a few actions to take into account:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-701ca98 e-con-full e-flex e-con e-child\" data-id=\"701ca98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1509b elementor-widget elementor-widget-accordion\" data-id=\"ab1509b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1791\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">SEO On Page<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1791\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1791\"><p>refers to the practices and techniques that are applied directly on the website to improve its visibility and ranking on search engines. This includes keyword optimization, site structure, loading speed, content quality and other internal factors.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1792\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Off Page SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1792\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1792\"><p>these are all actions taken outside the website to improve its search engine ranking. This includes quality link building, social media mentions, forum participation and other methods to increase the site&#8217;s authority and relevance on the web.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1793\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">SEO content<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1793\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1793\"><p>focuses on creating and optimizing relevant, useful, high-quality content that meets user needs and is valued by search engines. This includes keyword research, structuring content and optimizing it to improve its visibility in search results. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1794\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Local SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1794\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1794\"><p>focuses on improving the visibility of a business or website in local searches, especially on Google Maps and other local directories. This involves optimizing company information, geolocation, obtaining positive reviews and participating in local activities. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1795\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">International SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1795\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1795\"><p>is the practice of optimizing a website to be visible and relevant in different countries and regions of the world. This includes optimizing content for different languages, geolocation, structuring the site for international audiences and other aspects related to internationalizing SEO. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0e2f85 e-con-full e-flex e-con e-child\" data-id=\"f0e2f85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a98cf elementor-widget elementor-widget-text-editor\" data-id=\"22a98cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For a company to survive, <strong>it needs to adapt to the changing landscape of consumer behavior<\/strong>, including the transition to online shopping.<\/p><p>Such adaptation may involve the use of digital tools and technologies in order to enhance the customer experience, as well as in-store <strong>pick-up services<\/strong>, <strong>geolocated alerts and interactive<\/strong> in-store <strong>devices<\/strong>.<\/p><p>These aspects are closely related to the integration of digital marketing strategies, including content marketing to engage and attract both online and physical consumers.<\/p><p>According to data from the study<br \/><a href=\"https:\/\/es.semrush.com\/blog\/estudio-de-ecommerce-en-america-latina\/\" target=\"_blank\" rel=\"noopener\">Ecommerce Growth: Latin America 2021<\/a>, the distribution of visits according to traffic sources shows.<\/p><p><strong>that organic traffic represents 25.1%<\/strong>, followed by <strong>referral traffic with 12.3%<\/strong>, although it is below direct traffic that reaches 50.4%.<\/p><p>But what does this data mean? The solid sample of an excellent SEO strategy for Ecommerce, which covers <strong>37.4%<\/strong>, becomes a significant channel with a prominent role in the formulation of an effective digital strategy.<\/p><p>Here we must highlight something very important and that is that these three pages <strong>complement each other and are fundamental to organize the ecommerce and guide the user along the sales funnel<\/strong>. However, PDP is the most important element during the closing of the sale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eeceb1 e-con-full e-flex e-con e-child\" data-id=\"5eeceb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ddb8d54 e-con-full e-flex e-con e-child\" data-id=\"ddb8d54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f598e1c e-con-full e-flex e-con e-child\" data-id=\"f598e1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35a6a47 e-con-full e-flex e-con e-child\" data-id=\"35a6a47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba30889 e-con-full e-flex e-con e-child\" data-id=\"ba30889\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_6\">\n\t\t<div class=\"elementor-element elementor-element-fcefd05 e-con-full e-flex e-con e-child\" data-id=\"fcefd05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0539868 elementor-widget elementor-widget-heading\" data-id=\"0539868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paid advertising on social networks and PPC for ecommerce <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4374457 elementor-widget elementor-widget-text-editor\" data-id=\"4374457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These paid modes offer unique opportunities to reach targeted audiences and generate conversions. Through precise targeting and persuasive messaging, it is possible to maximize the return on your advertising investment and, with it, increase your sales! <\/p>\n<p>Find out what it&#8217;s all about!<\/p>\n<p><strong>Pay-per-click (PPC)<\/strong> is a form of online advertising in which the <strong>advertiser pays a fee<\/strong> (either fixed or determined by auction) <strong>each time a user clicks on one of your ads, redirecting them to your website<\/strong>. <\/p>\n<p>The goal of a PPC campaign is to get visitors to a specific site, usually with the aim of influencing users to <strong>perform a particular action<\/strong>, such as registering or buying a product.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8618b1 elementor-widget elementor-widget-heading\" data-id=\"c8618b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other terms <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ef0a5 elementor-widget elementor-widget-text-editor\" data-id=\"a3ef0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To better understand PPC, check out these other terms:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f27b173 e-con-full e-flex e-con e-child\" data-id=\"f27b173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4568e3f e-con-full e-flex e-con e-child\" data-id=\"4568e3f\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_7\">\n\t\t<div class=\"elementor-element elementor-element-f94eeae e-con-full e-flex e-con e-child\" data-id=\"f94eeae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7be5a elementor-widget elementor-widget-heading\" data-id=\"6f7be5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email marketing strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a648a elementor-widget elementor-widget-heading\" data-id=\"c4a648a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">for ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb778a elementor-widget elementor-widget-text-editor\" data-id=\"fcb778a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This powerful tool is also known as emailing and is primarily used to engage customers and build brand loyalty. From <strong>newsletters<\/strong> to <strong>abandoned cart<\/strong> emails, ecommerce specialists use these email strategies to keep your customers engaged and increase conversions. <\/p>\n<p>Other forms of emailing include the following:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Newsletters.<\/li>\n<li>Promotions.<\/li>\n<li>Thank you emails.<\/li>\n<li>Product recommendations.<\/li>\n<li>Message to terminate a registration.<\/li>\n<li>Emails to out-of-date customers.<\/li>\n<li>Cross-selling.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>On the other hand, the most popular emailing tools are the following:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-696900a e-con-full e-flex e-con e-child\" data-id=\"696900a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee0b1b e-con-full e-flex e-con e-child\" data-id=\"2ee0b1b\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_8\">\n\t\t<div class=\"elementor-element elementor-element-3990b8b e-con-full e-flex e-con e-child\" data-id=\"3990b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a98c0b7 elementor-widget elementor-widget-heading\" data-id=\"a98c0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Using Analytics to improve ecommerce strategy. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7455adc elementor-widget elementor-widget-text-editor\" data-id=\"7455adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Undoubtedly, this is the tool par excellence that will help you elucidate whether your marketing plan is on track or not. Often, people confuse advertising with marketing or vice versa. In reality, marketing is a general category and advertising is part of that category.  <\/p>\n<p>Advertising is a unique way of doing marketing because it involves the way you directly promote your products and almost always requires the company to pay a fee to have its ads reach a large number of people.<\/p>\n<p>Fortunately, today&#8217;s world offers incredible tools to keep you from getting lost in the vast world of advertising. For example, you can advertise on <strong>Google or Facebook<\/strong> by targeting users who have searched for similar products. <\/p>\n<p>You can also segment based on other aspects such as:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Gender.<\/li>\n<li>Demographics.<\/li>\n<li>Age.<\/li>\n<li>Online location.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>To better land all this information, you can avail yourself of these tools:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4305333 e-con-full e-flex e-con e-child\" data-id=\"4305333\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f03b33 e-con-full e-flex e-con e-child\" data-id=\"4f03b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73e210a e-con-full e-flex e-con e-child\" data-id=\"73e210a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc9372 elementor-widget elementor-widget-heading\" data-id=\"acc9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zero Party Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af62fee elementor-widget elementor-widget-text-editor\" data-id=\"af62fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Refers to information that customers voluntarily and <strong>knowingly provide<\/strong>.<\/p>\n<p>This data can include purchase intent, relevant personal information or preferences on how they want to be recognized by the brand.<\/p>\n<p>But where do you get this data?<\/p>\n<p>The most common practice involves conducting <strong>surveys<\/strong>, either through your website or on social media.<\/p>\n<p>Within the context of <strong>Zero Party Data<\/strong>, it is essential to recognize that customer-provided information is <strong>not free<\/strong>. If they are sharing valuable data, y<strong>our brand must offer something in return, such as discounts, gifts, coupons or improvements to the user experience<\/strong>. <\/p>\n<p>For example, you can conduct surveys asking whether they prefer to shop online or in-store and in return, offer them the opportunity to enter product sweepstakes. This gives you direct feedback on the feasibility of opening a physical store for your business. <\/p>\n<p>To participate in such a sweepstakes, customers must provide their contact details, which establishes implicit consent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adbe45 elementor-widget elementor-widget-heading\" data-id=\"2adbe45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is its purpose?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb674 elementor-widget elementor-widget-text-editor\" data-id=\"26eb674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The main utility of this type of data lies in <strong>hyper-personalization<\/strong>. Thanks to the information provided directly by the user, brands can offer much more personalized services, such as product recommendations, tailored user accounts and personalized experiences.  <\/p>\n<p>This helps to <strong>build customer loyalty and a strong relationship<\/strong>, where you get valuable information to improve your services and the customer gets what they want, trusting your brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7333597 e-con-full e-flex e-con e-child\" data-id=\"7333597\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-511a199 e-con-full e-flex e-con e-child\" data-id=\"511a199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a30bbd0 elementor-widget elementor-widget-heading\" data-id=\"a30bbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Paths <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1990ddd elementor-widget elementor-widget-text-editor\" data-id=\"1990ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is the process by which<br \/><strong>an anonymous website visitor is transformed into an identified lead<\/strong> . This conversion path comprises a relevant content offer, a call to action, landing page and a thank you page. <\/p>\n<p>To become a <strong>lead<\/strong>, a visitor discovers a content offer that appeals to them (this is your relevant content), clicks the call-to-action button to access that content and is then directed to a landing page. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4b2d0 elementor-widget elementor-widget-text-editor\" data-id=\"3b4b2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On this page,<br \/><strong>the visitor can provide their information on a form in exchange for access to the offer itself<\/strong>. By submitting this form, the visitor becomes a lead and is directed to a thank you page where they receive the offer. <\/p>\n<p>Designing and implementing the right conversion paths <strong>allows you to move website visitors more effectively through the buying process and facilitates their transformation into customers and advocates<\/strong>.<\/p>\n<p>How to achieve an effective conversion path? Take into account these parameters: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Create appropriate and relevant content for your brand.<\/li>\n<li>Integrate a landing page for each buyer persona.<\/li>\n<li>Write calls to action that are engaging and exciting.<\/li>\n<li>Optimize a thank you page.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a557790 e-con-full e-flex e-con e-child\" data-id=\"a557790\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f476d elementor-widget elementor-widget-heading\" data-id=\"f5f476d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Multi-device conversions.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c712 elementor-widget elementor-widget-text-editor\" data-id=\"c17c712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mobile has become the link between the two worlds. Based on data from <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/connecting-the-dots-measuring-your-micromoments-strategy\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>, when people use mobile search to help them make a decision:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>There is a <strong>57%<\/strong> greater likelihood of visiting the physical store.<\/li><li>There is <strong>39% <\/strong>more likely to call the business on the phone.<\/li><li>There is <strong>51%<\/strong> more likely to make a purchase.<\/li><\/ul><\/li><\/ul><p>Even while physically in a store, <strong>82% of mobile device users turn to their devices to help them make a product decision<\/strong>. With this compelling data, it is crucial to identify the micro-moments of cross-device conversion and determine how to measure them to improve conversion.<\/p><p>This is why marketing strategies face a new challenge: <strong>finding measurement methods that provide a holistic view of the business and break down silos between online and offline actions<\/strong>. Instead of focusing on transactions, it is about <strong>modeling and measuring<\/strong> with surgical precision the value we bring to customers and the business.<\/p><p>In this context, mobile acts as a nexus between the two worlds. Since 2013, <strong>Google Ads<\/strong> ecommerce specialists have been working hard to improve multi-device conversion tracking in response to new user browsing habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548d48c elementor-widget elementor-widget-aux_blockquote\" data-id=\"548d48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-auf3435a5b\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-text-align-inherit aux-quote-symbol\"><p><p style=\"text-align: center\">Los usuarios se conectan durante todo el d\u00eda, en numerosas sesiones breves, desde diversos lugares y dispositivos, lo que dificulta la consolidaci\u00f3n de los datos de navegaci\u00f3n a nivel de usuario y deja lagunas significativas en la medici\u00f3n del rendimiento de nuestras campa\u00f1as.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ea9a4 elementor-widget elementor-widget-text-editor\" data-id=\"b0ea9a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The 2013 Google Ads Estimated Total Conversions metric from Google Ads , has been a significant advancement. This metric represents an approximation of conversions generated in purchase processes involving multiple devices, from the first click on an ad to the final conversion. <\/p>\n<p>This metric also collects other conversions, such as:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Sales in physical stores.<\/li>\n<li>Phone conversions.<\/li>\n<li>Cross-browser conversions.<\/li>\n<li>Web applications.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The goal is to identify all conversions from Ads made by the same user, regardless of their channel, device or browser of origin and purchase.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a5112 e-con-full e-flex e-con e-child\" data-id=\"93a5112\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_9\">\n\t\t<div class=\"elementor-element elementor-element-605aa48 e-con-full e-flex e-con e-child\" data-id=\"605aa48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f96f261 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"f96f261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer loyalty and loyalty programs. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7924c3c elementor-widget elementor-widget-text-editor\" data-id=\"7924c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Loyalty is as important as customer acquisition. <strong>Loyalty programs, exclusive promotions and customer service can turn occasional shoppers into brand advocates and recurring revenue generators<\/strong>.<\/p>\n<p>A customer loyalty strategy is a set of coordinated actions to encourage the customer to remain loyal to a brand or banner. It focuses on customer desires such as <strong>personalization, recognition and benefits<\/strong>, and is implemented through a variety of tools, both in-store and online. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4837a19 elementor-widget elementor-widget-heading\" data-id=\"4837a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">But what goes into it?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d81f29 elementor-widget elementor-widget-text-editor\" data-id=\"8d81f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer loyalty indicators include the <strong>Net Promoter Score<\/strong> or <a href=\"https:\/\/offers.hubspot.es\/metricas-de-atencion-al-cliente?hubs_signup-url=blog.hubspot.es%2Fservice%2Fguia-fidelidad-cliente&amp;hubs_signup-cta=NPS&amp;hubs_post=blog.hubspot.es%2Fservice%2Fguia-fidelidad-cliente&amp;hubs_post-cta=NPS&amp;_ga=2.170682404.504136739.1706668000-1102214353.1694803391&amp;_gl=1*45t5xm*_ga*MTEwMjIxNDM1My4xNjk0ODAzMzkx*_ga_PGS0GR6KHN*MTcwNjcyMzIwMS4yNS4wLjE3MDY3MjMyMDEuNjAuMC4w\" target=\"_blank\" rel=\"noopener\"><strong>NPS<\/strong><\/a> (which is obtained through satisfaction surveys), <strong>the rate of new purchases and the incentive sales rate<\/strong>. This means that the customer loyalty index combines these three loyalty measures to <strong>better assess customer loyalty<\/strong>.<\/p><p>In addition, it seeks to implement marketing and commercial actions with the aim of building a lasting relationship with customers. Through this process, <strong>customers are encouraged to make new purchases over a longer or shorter period of time<\/strong>. By capitalizing on satisfied customers who buy and consume your products and services, you can generate regular revenue.<\/p><p>Companies that have a good understanding of customer loyalty and its importance do not hesitate to take every possible action to generate loyal customers. <strong>Although loyalty is more of a marketing concept , it also concerns the field of customer relationship<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daedf91 elementor-widget elementor-widget-heading\" data-id=\"daedf91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of loyalty:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded2391 elementor-widget elementor-widget-text-editor\" data-id=\"ded2391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The following is a list of the 4 types of loyalty to complement the answer to the question of what is customer loyalty.<\/p>\n<ul>\n<li>Induced or suffered loyalty.<\/li>\n<li>Behavioral loyalty.<\/li>\n<li>The sought-after loyalty.<\/li>\n<li>Attitudinal loyalty.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b393ff6 elementor-widget elementor-widget-aux_blockquote\" data-id=\"b393ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-au4424b230\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-text-align-inherit aux-quote-symbol\"><p><p style=\"text-align: center\">La mejora continua es un pilar importante para mantenerse competitivo. Los clientes tienen demandas cada vez mayores y el mercado actual los acostumbra a un alto nivel de calidad.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb8974 elementor-widget elementor-widget-aux_blockquote\" data-id=\"cfb8974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-au82b9c90e\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-text-align-inherit aux-quote-symbol\"><p><p style=\"text-align: center\">Debe ser capaz de ofrecer constantemente a los clientes productos y servicios que est\u00e9n a la altura de sus expectativas.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6d5612 e-con-full e-flex e-con e-child\" data-id=\"b6d5612\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_10\">\n\t\t<div class=\"elementor-element elementor-element-2ac142e e-con-full e-flex e-con e-child\" data-id=\"2ac142e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fae9e0 elementor-widget elementor-widget-heading\" data-id=\"9fae9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emerging trends in ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b055680 elementor-widget elementor-widget-text-editor\" data-id=\"b055680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The world of ecommerce is constantly evolving, so you need to keep up with emerging trends: from integrating technologies such as augmented reality to advanced personalization, the opportunities to innovate and stand out are endless.<\/p>\n<p>By 2024, new trends are on the horizon:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174e65 e-con-full e-flex e-con e-child\" data-id=\"0174e65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4605ec4 e-con-full e-flex e-con e-child\" data-id=\"4605ec4\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_11\">\n\t\t<div class=\"elementor-element elementor-element-ce098cb e-con-full e-flex e-con e-child\" data-id=\"ce098cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6282a sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"dc6282a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce success stories <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4d649 elementor-widget elementor-widget-text-editor\" data-id=\"5e4d649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is worth noting that while success is not a mirage, it is backed by real cases of companies that have been able to take advantage of digital opportunities.<\/p>\n<p>Studying and learning from these cases can give you some very useful ideas and strategies to apply to your own online space. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf2e027 e-con-full e-flex e-con e-child\" data-id=\"bf2e027\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c190ff elementor-widget elementor-widget-aux_tabs\" data-id=\"1c190ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_tabs.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-tabs aux-parent-auc5e64c5a\"><div class=\"widget-tabs widget-container bordered\"><div class=\"widget-inner aux-horizontal\"> <ul class=\"tabs\"><li><a id=\"aux-tab-2941\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2941\">Neutrogena<\/a><\/li><li><a id=\"aux-tab-2942\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2942\">Fiverr<\/a><\/li><li><a id=\"aux-tab-2943\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2943\">Amazon<\/a><\/li><li><a id=\"aux-tab-2944\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2944\">Soloporteros<\/a><\/li><\/ul><ul class=\"tabs-content\"><li><div id=\"aux-tab-content-2941\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2941\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Neutrogena<\/strong><br><br>\n\n      This brand has managed to break through thanks to its <strong>product-centric strategy<\/strong>. By analyzing previous user behavior on the cart page, <strong>they identified that 75% of their shoppers tended to purchase multiple products from the same category simultaneously<\/strong>. In order to increase the number of items sold in a single transaction, they developed a variety of product bundles belonging to the same category.<br><br>\n\n      To support this initiative, a series of retargeting ads featuring the different product categories and including discounts were implemented to motivate users to make the purchase.<br><br>\n\n      It should be noted that this strategy is particularly relevant given that <strong>shipping costs represent one of the main challenges in e-commerce<\/strong>. By combining multiple products into a single purchase, <a href=\"https:\/\/www.neutrogena.com.mx\/\" target=\"_blank\" rel=\"noopener\"><strong>Neutrogena<\/strong><\/a> was able to increase the average order value, which in turn allowed them to offer better shipping rates and improve both the company's conversion rate and profitability.\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img decoding=\"async\" class=\"alignnone wp-image-17303 size-medium\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-300x300.webp\" alt=\"Neutrogena\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-2942\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2942\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Fiverr<\/strong><br><br>\n\n      Recognized as a global platform for <strong>creative and design services<\/strong>, this platform allows users to offer their services starting at a base price of $5. Through your profile, <strong>you can present your services along with the rate you will charge, showcase your portfolio with past projects and client reviews<\/strong>. As you receive better reviews for your work, you earn points and increase your reputation.<br><br>\n\n      In recent years, this website has gained popularity thanks to its international coworking approach, where marketing, design, and sales professionals, among others, offer their services at affordable prices, without intermediaries.<br><br>\n\n      <strong>But what is the best way to take advantage of it?<\/strong><br>\n      The secret lies in its simple formula:<br>\n      <em>Compete by offering quality and competitive prices, along with fast service that eliminates the need for consumers to navigate among a wide range of professionals.<\/em>\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17306\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-300x300.webp\" alt=\"Fiverr\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-2943\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2943\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Amazon<\/strong><br><br>\n\n      Being one of the most valuable companies on <a href=\"https:\/\/world.wallstreetenglish.com\/login\" target=\"_blank\" rel=\"noopener\"><strong>Wall Street<\/strong><\/a>, according to data from the Spanish newspaper <strong><a href=\"https:\/\/www.hora.es\/wall-street\/#:~:text=%C2%BFCu%C3%A1les%20son%20las%20empresas%20m%C3%A1s%20valiosas%20de%20Wall,Los%20m%C3%A1s%20grandes%20...%205%20Otras%20empresas%20\" target=\"_blank\" rel=\"noopener\">hora.es<\/a><\/strong>, it would be redundant what this company is dedicated to, so, the most outstanding characteristics of this multinational company that led it to success are the following:\n      <ul>\n        <li>Authentic products.<\/li>\n        <li>Gift voucher.<\/li>\n        <li><strong><a href=\"https:\/\/www.amazon.com.mx\/s?k=amazon+prime&amp;adgrpid=1164383296867081&amp;hvadid=72774207157125&amp;hvbmt=be&amp;hvdev=c&amp;hvlocphy=144366&amp;hvnetw=o&amp;hvqmt=e&amp;hvtargid=kwd-72774376672970%3Aloc-119&amp;hydadcr=26975_11696034&amp;tag=msndeskstdmx-20&amp;ref=pd_sl_u2thbty81_e\" target=\"_blank\" rel=\"noopener\">Amazon Prime <\/a><\/strong>membership.<\/li>\n        <li>Prime retailer.<\/li>\n        <li>Shopping with no sign-up required.<\/li>\n        <li>43 million products available.<\/li>\n        <li>Offers and discounts.<\/li>\n        <li>Quality and guaranteed product authenticity.<\/li>\n      <\/ul>\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17309\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-300x300.webp\" alt=\"Amazon\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-2944\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2944\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Soloporteros<\/strong><br><br>\n\n      This is an online store specializing in <strong>sporting goods<\/strong>, with a particular focus on equipment for goalkeepers, has become the main reference for the acquisition of this material at the national level in Spain. <strong>Taking advantage of its presence in social networks, it has achieved greater visibility, collaborating with leading figures in various categories of soccer<\/strong>.\n      <br><br>\n      They have been able to capitalize on a specific niche such as the world of goalkeepers, presenting the latest news in <strong>sports apparel, products and accessories<\/strong>, in addition to offering an educational platform for the training of goalkeepers.\n      <br><br>\n      Through its <strong><a href=\"https:\/\/www.youtube.com\/@futbolemotion\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong> channel, the company discloses market news, conducts interviews with renowned goalkeepers and produces additional reports. <strong>Their catalog covers a wide variety of equipment not only for soccer goalkeepers, but also for other sports<\/strong>.\n      <br><br>\n      The success of this store is based on its precise focus on such a specific niche as goalkeepers, which has allowed them to achieve greater visibility and recognition in the sports market.\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17312\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-300x300.webp\" alt=\"Soloporteros\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bcfbc e-con-full e-flex e-con e-child\" data-id=\"45bcfbc\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_12\">\n\t\t<div class=\"elementor-element elementor-element-c67b407 e-con-full e-flex e-con e-child\" data-id=\"c67b407\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d431e8a elementor-widget elementor-widget-heading\" data-id=\"d431e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The new face of digital marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92b7f5 elementor-widget elementor-widget-text-editor\" data-id=\"b92b7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By understanding and applying the fundamentals, along with creativity and innovation, you can position your brand for success in the competitive world of e-commerce.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4f546 elementor-widget elementor-widget-text-editor\" data-id=\"5f4f546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ready to take your online business to success?<\/strong><\/p>\n<p>Take your ecommerce to the next level with SUBE Digital Agency!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e60dcd elementor-widget elementor-widget-text-editor\" data-id=\"8e60dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At SUBE, we are a digital agency that understands the complexity and demands of the ecommerce world: <strong>from optimizing your website to implementing cutting-edge digital marketing strategies<\/strong>, we are here to drive your online success.<\/p>\n<p>Let us be your guide on the exciting journey of ecommerce &#8211; contact us today! <\/p>\n<p><strong>We have experts specialized in ecommerce and the other areas of digital marketing , which allows us to work in a comprehensive way and propose 360\u00ba strategies.<\/strong><\/p>\n<p>We want to share with you everything we have learned, so we invite you to enter our blog and read the valuable content we have for you.<\/p>\n<p><strong>Don&#8217;t limit yourself in a traditional market!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f990ca5 e-con-full e-flex e-con e-child\" data-id=\"f990ca5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dac98b5 e-grid e-con-full e-con e-child\" data-id=\"dac98b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf289f elementor-widget elementor-widget-image\" data-id=\"daf289f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/elementor\/thumbs\/icon-cdmx-qsmb4n2w234tx6ec2qzzhp6nfthj9rzeb1tc8adwnq.png\" title=\"icon-cdmx\" alt=\"icon-cdmx\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ba4c4 elementor-widget elementor-widget-image\" data-id=\"22ba4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/elementor\/thumbs\/icon-miami-qsmb6ezwytkbunthpimm791zu0qht7157u6cv3r4wm.png\" title=\"icon-miami\" alt=\"icon-miami\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7708811 elementor-widget elementor-widget-image\" data-id=\"7708811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/elementor\/thumbs\/icon-bogota-qsmb75bea6kcvqr9fu0652ewgt4rspxmngfyauo42e.png\" title=\"icon-bogota\" alt=\"icon-bogota\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3d663 elementor-widget elementor-widget-text-editor\" data-id=\"4c3d663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>CDMX<\/strong> M\u00e9xico<br \/>+52 (55) 4169 6343<br \/>Av. Pdte. Masaryk 101. Polanco, 11560, CDMX   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1398065 elementor-widget elementor-widget-text-editor\" data-id=\"1398065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Miami<\/strong> USA<br \/>+1 (305) 964 8930<br \/>4300 Biscayne Blvd, Suite 203, USA, FL, 33137<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9b1f2 elementor-widget elementor-widget-text-editor\" data-id=\"cc9b1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bogota<\/strong> Colombia<br \/>+57 (1) 234 2603<br \/>North Point Towers: Cra. 7 #156-68 torre 3 of. 1103 <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb41c82 e-con-full e-flex e-con e-child\" data-id=\"cb41c82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa28b7f elementor-widget elementor-widget-text-editor\" data-id=\"fa28b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>More than an agency, at SUBE, we are your right hand!<\/strong><\/p>\n<p><a href=\"https:\/\/www.subeagenciadigital.com\/contacto\/\">Click here<\/a> to start your journey to ecommerce success with SUBE!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab03a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ab03a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN and contact us today! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>strategies Digital marketing for ecommerce Once you enter the world of ecommerce, you begin a journey of no return. If you are reading this, you are probably already in this phase. Ecommerce has revolutionized the way users buy and sell their products or services, becoming a driving force for the global economy. Board the ship [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_eb_attr":"","footnotes":""},"class_list":["post-15376","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital marketing strategies for ecommerce - SUBE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subeagenciadigital.com\/en\/digital-marketing-strategies-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing strategies for ecommerce - SUBE\" \/>\n<meta property=\"og:description\" content=\"strategies Digital marketing for ecommerce Once you enter the world of ecommerce, you begin a journey of no return. 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