{"id":15382,"date":"2024-09-26T20:19:43","date_gmt":"2024-09-26T20:19:43","guid":{"rendered":"https:\/\/www.subeagenciadigital.com\/digital-marketing-in-the-entertainment-sector\/"},"modified":"2026-06-16T20:51:29","modified_gmt":"2026-06-16T20:51:29","slug":"digital-marketing-in-the-entertainment-sector","status":"publish","type":"page","link":"https:\/\/www.subeagenciadigital.com\/en\/our-services-by-industry\/digital-marketing-in-the-entertainment-sector\/","title":{"rendered":"Digital marketing in the entertainment sector"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15382\" class=\"elementor elementor-15382 elementor-3036\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-4d21854 e-con-full e-flex e-con e-parent\" data-id=\"4d21854\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c62cb19 e-con-full e-flex e-con e-child\" data-id=\"c62cb19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79fa29e elementor-widget elementor-widget-image\" data-id=\"79fa29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1_Entretenimiento-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-17491\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1_Entretenimiento-1-1024x1024.jpg 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1_Entretenimiento-1-300x300.jpg 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1_Entretenimiento-1-150x150.jpg 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1_Entretenimiento-1-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94234a5 elementor-widget elementor-widget-spacer\" data-id=\"94234a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa7778 e-con-full e-flex e-con e-child\" data-id=\"2aa7778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e86072 elementor-widget elementor-widget-heading\" data-id=\"2e86072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital marketing in the entertainment sector<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b3986 elementor-widget elementor-widget-heading\" data-id=\"32b3986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">This type of marketing has undergone an unprecedented transformation in recent years<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb48bbe elementor-widget elementor-widget-text-editor\" data-id=\"eb48bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With the rise of digital platforms and social media, the way entertainment companies interact with their audience has evolved significantly.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3621b elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9a3621b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Board the ship<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-48db57b e-con-full e-flex e-con e-parent\" data-id=\"48db57b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cfaf2c4 e-con-full e-flex e-con e-child\" data-id=\"cfaf2c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3374a84 e-con-full e-flex e-con e-child\" data-id=\"3374a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97f0bd1 elementor-widget elementor-widget-heading\" data-id=\"97f0bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Marketing in the Entertainment Sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f8c41d e-con-full e-flex e-con e-child\" data-id=\"1f8c41d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-250dd0b elementor-widget elementor-widget-aux_icon_list\" data-id=\"250dd0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_icon_list.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-icon-list aux-parent-au54482bfa\"><div class=\"widget-inner\"><div class=\"aux-widget-icon-list-inner\"><ul class=\"aux-icon-list-items aux-direction-default\"><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-b9e71b5 elementor-repeater-item-b9e71b5\"><a class=\"aux-icon-list-link\" href=\"#titulo_1\"><span class=\"aux-icon-list-text\">Digital marketing in the entertainment industry<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-bb8f936 elementor-repeater-item-bb8f936\"><a class=\"aux-icon-list-link\" href=\"#titulo_2\"><span class=\"aux-icon-list-text\">Viral content creation and engagement<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-59c7a44 elementor-repeater-item-59c7a44\"><a class=\"aux-icon-list-link\" href=\"#titulo_3\"><span class=\"aux-icon-list-text\">Using influencers and affiliate marketing<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-31738e6 elementor-repeater-item-31738e6\"><a class=\"aux-icon-list-link\" href=\"#titulo_4\"><span class=\"aux-icon-list-text\">SEO and content marketing strategies.<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-2bcb66d elementor-repeater-item-2bcb66d\"><a class=\"aux-icon-list-link\" href=\"#titulo_5\"><span class=\"aux-icon-list-text\">Digital advertising and social media campaigns<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-9ba7ffc elementor-repeater-item-9ba7ffc\"><a class=\"aux-icon-list-link\" href=\"#titulo_6\"><span class=\"aux-icon-list-text\">Virtual events and live broadcasts.<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-b668f16 elementor-repeater-item-b668f16\"><a class=\"aux-icon-list-link\" href=\"#titulo_7\"><span class=\"aux-icon-list-text\">Using influencers and affiliate marketing<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-133d800 elementor-repeater-item-133d800\"><a class=\"aux-icon-list-link\" href=\"#titulo_8\"><span class=\"aux-icon-list-text\">Trends and future of digital marketing in entertainment<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-96b9abe elementor-repeater-item-96b9abe\"><a class=\"aux-icon-list-link\" href=\"#titulo_9\"><span class=\"aux-icon-list-text\">It's time to RISE in the right direction!<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590cbe7 e-con-full e-flex e-con e-child\" data-id=\"590cbe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a5005f2 e-con-full e-flex e-con e-child\" data-id=\"a5005f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d4c12 elementor-widget elementor-widget-text-editor\" data-id=\"83d4c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From the creation of viral content to the strategic use of influencers, TV shows, music, live events and much more. That&#8217;s why, in this content you&#8217;ll gain a better understanding of how digital marketing is revolutionizing the entertainment industry and the various strategies employed to captivate audiences and generate impact. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f36ccb e-con-full e-flex e-con e-child\" data-id=\"6f36ccb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f209608 elementor-widget elementor-widget-image\" data-id=\"f209608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2_Transmisiones-1-scaled.jpg\" class=\"attachment-full size-full wp-image-17488\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2_Transmisiones-1-scaled.jpg 2560w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2_Transmisiones-1-1536x1024.jpg 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2_Transmisiones-1-2048x1365.jpg 2048w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2_Transmisiones-1-200x133.jpg 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55b5fb6 e-con-full e-flex e-con e-child\" data-id=\"55b5fb6\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_1\">\n\t\t<div class=\"elementor-element elementor-element-6ffaed9 e-con-full e-flex e-con e-child\" data-id=\"6ffaed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f76c2e sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"8f76c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital marketing in the entertainment industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114e54f elementor-widget elementor-widget-text-editor\" data-id=\"114e54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From launching exclusive trailers on social media to creating interactive advertising campaigns, entertainment companies are adopting innovative approaches to reach their followers. The key to success lies in <strong>understanding the target audience and adapting to the digital platforms they frequent.<\/strong> <\/p>\n<p><strong>Effective strategies<\/strong><\/p>\n<p>Below, you&#8217;ll find 3 ways to best drive your strategy:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d02de1 e-con-full e-flex e-con e-child\" data-id=\"5d02de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-940f717 elementor-widget elementor-widget-accordion\" data-id=\"940f717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1551\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1551\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Producing content tailored to specific audiences<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1551\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1551\"><p>rands should create high-quality content targeted to specific segments of their audience. <br \/>For example, <strong>Spotify<\/strong> personalizes playlists and shares playback statistics with its users, generating a close bond. <br \/>Similarly, <strong>online casinos<\/strong> develop unique experiences tailored to each market, such as Spanish-language pages from Mexico for their users in that country.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1552\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1552\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Obtaining instant feedback in the digital environment<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1552\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1552\"><p>by implementing these strategies, companies can obtain valuable feedback directly from their audience. Interaction with users reveals that <strong>personalization of services and quality of content influence recommendations.<\/strong> <br \/>Sharing content on social networks has become the digital equivalent of word-of-mouth recommendation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1553\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1553\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Adoption of marketing trends in entertainment<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1553\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1553\"><p>influencer marketing has gained popularity. According to studies, 17% of users buy products after seeing them in influencer posts. <br \/>In addition, the COVID-19 pandemic has accelerated the digitization of the entertainment industry, with streaming platforms, e-commerce and social media as key channels to reach audiences.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19c9818 e-con-full e-flex e-con e-child\" data-id=\"19c9818\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_2\">\n\t\t<div class=\"elementor-element elementor-element-16fc218 e-con-full e-flex e-con e-child\" data-id=\"16fc218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14f9743 elementor-widget elementor-widget-heading\" data-id=\"14f9743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Viral content creation and engagement <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1908d1 elementor-widget elementor-widget-text-editor\" data-id=\"b1908d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Companies are constantly looking to generate content that captures audience attention and is widely shared online. <strong>This can include everything from short videos and memes to viral challenges and interactive content<\/strong>.<\/p>\n<p>By encouraging user engagement and creating unique experiences, <strong>brands can increase their visibility and reach new audiences organically<\/strong>.<\/p>\n<p>Below are some tips and strategies to increase your online presence and make your content go viral &#8211; pay attention!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-550d5f2 e-con-full e-flex e-con e-child\" data-id=\"550d5f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7d7273 e-con-full e-flex e-con e-child\" data-id=\"e7d7273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e851565 bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"e851565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tUnderstand your<br>audience\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tBefore creating any type of content, it is essential to thoroughly research your audience. Knowing their interests, needs and behaviors will help you develop content that resonates with them and generates interaction. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6386d9c e-con-full e-flex e-con e-child\" data-id=\"6386d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6054d9 bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"c6054d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tCreate innovative and relevant content\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tOriginality and relevance are key elements for virality. Your content should offer something new, interesting or useful to your audience in a way that inspires them to share it with others. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90dd07e e-con-full e-flex e-con e-child\" data-id=\"90dd07e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4817a8f bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"4817a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tBrand promotion and engagement\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tStriking images, videos and graphics often capture attention more effectively than text alone. Integrating engaging visuals can increase the virality and reach of your content. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e5fc30 e-con-full e-flex e-con e-child\" data-id=\"4e5fc30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73e3d64 e-con-full e-flex e-con e-child\" data-id=\"73e3d64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf856a bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"ecf856a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tFollow current<br>trends and topics\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tStriking images, videos and graphics often capture attention more effectively than text alone. Integrating engaging visuals can increase the virality and reach of your content. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5271acd e-con-full e-flex e-con e-child\" data-id=\"5271acd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-950b5a2 bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"950b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tEncourage participation and engagement\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tIncluding calls to action or CTAs, posing open-ended questions or proposing challenges to your audience can stimulate interaction. The more engaged users are, the greater the chances of your content going viral. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5690e0 e-con-full e-flex e-con e-child\" data-id=\"f5690e0\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_3\">\n\t\t<div class=\"elementor-element elementor-element-047155f e-con-full e-flex e-con e-child\" data-id=\"047155f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-948cec9 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"948cec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Using influencers and affiliate marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fd3b4 elementor-widget elementor-widget-text-editor\" data-id=\"e8fd3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These public figures have a loyal follower base that trusts their recommendations and opinions. By partnering with relevant influencers , brands can amplify their reach and generate interest in their products.  <\/p>\n<p>In addition, affiliate marketing allows companies to collaborate with influencers to promote their products in exchange for a commission on each sale generated, creating a powerful incentive for both parties. However, do you know what each consists of? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-059e9fd e-con-full e-flex e-con e-child\" data-id=\"059e9fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61325a5 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"61325a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;0eba5dc&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;e7a3c51&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a9c094 e-flex e-con-boxed e-con e-child\" data-id=\"1a9c094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81d99be e-con-full e-flex e-con e-child\" data-id=\"81d99be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b73ca49 elementor-widget elementor-widget-heading\" data-id=\"b73ca49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d13f66 elementor-widget elementor-widget-text-editor\" data-id=\"6d13f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Involves collaboration between brands and content creators on social networks to leverage their popularity, reach and credibility. The goal is to influence people&#8217;s consumption habits and purchasing decisions.<\/p><p>How does it work? Brands partner with influencers who have a relevant audience and ask them to promote their products or services. Influencers can create sponsored content on their social networks, blogs or websites.<\/p><p>What are the benefits?<\/p><ul><li>Broad reach.<\/li><li>Audience segmentation.<\/li><li>Increased engagement.<\/li><\/ul><p>What does it look like? For example, a beauty influencer promoting makeup products on her YouTube channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaaa3fe e-flex e-con-boxed e-con e-child\" data-id=\"aaaa3fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7026645 e-con-full e-flex e-con e-child\" data-id=\"7026645\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e7384 elementor-widget elementor-widget-heading\" data-id=\"e2e7384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Affiliate marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1639c5 elementor-widget elementor-widget-text-editor\" data-id=\"c1639c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is performance-based, where affiliates, either individuals or companies, receive commissions for promoting products through affiliate links.<\/p><p>How does it work? Affiliates promote products on their websites, blogs or social networks. When users click on the links and perform an action, such as a purchase, affiliates earn a commission.<br \/>What are the benefits?<\/p><ul><li>Lead generation<\/li><li>Focus on direct sales.<\/li><\/ul><p>What does it look like? For example, a blogger sharing an affiliate link for a product on their website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8913aae e-con-full e-flex e-con e-child\" data-id=\"8913aae\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_4\">\n\t\t<div class=\"elementor-element elementor-element-d4b83a0 e-con-full e-flex e-con e-child\" data-id=\"d4b83a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e06a301 elementor-widget elementor-widget-heading\" data-id=\"e06a301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO and content marketing strategies.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af14855 elementor-widget elementor-widget-text-editor\" data-id=\"af14855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By optimizing content for search engines and creating a solid content strategy, brands can improve their online visibility and drive qualified traffic to their digital platforms. This can include blogging, producing SEO-optimized videos and implementing entertainment-relevant keywords. <\/p>\n<p>However, both trenches are closely related, but have different approaches, what are they?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ddb7b9 e-con-full e-flex e-con e-child\" data-id=\"3ddb7b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45339b5 elementor-widget elementor-widget-bdt-fancy-tabs\" data-id=\"45339b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-fancy-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"bdt-ep-fancy-tabs-45339b5\" class=\"bdt-ep-fancy-tabs\" data-settings=\"{&quot;tabs_id&quot;:&quot;bdt-ep-fancy-tabs-45339b5&quot;,&quot;mouse_event&quot;:&quot;click&quot;}\">\n\t\t\t<div class=\"bdt-grid bdt-flex bdt-flex-middle\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-1-2@s bdt-flex-center bdt-custom-width\">\n\t\t\t\t\t\t\t\t<div data-bdt-ep-fancy-tabs-items=\"connect: #bdt-tab-content-45339b5;\">\n\t\t\t<div class=\"bdt-grid bdt-grid-small bdt-child-width-1-1 bdt-child-width-1-2@s bdt-child-width-1-1@l\" data-bdt-grid>\n\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-item active\" data-id=\"bdt-tab-145339b5\">\n\t\t\t\t\t\t\t<a class=\"bdt-ep-fancy-tabs-icon-box\" href=\"javascript:void(0);\" data-tab-index=\"0\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-fancy-tabs-icon\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-searchengin\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-item\" data-id=\"bdt-tab-245339b5\">\n\t\t\t\t\t\t\t<a class=\"bdt-ep-fancy-tabs-icon-box\" href=\"javascript:void(0);\" data-tab-index=\"1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-fancy-tabs-icon\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"auxicon auxicon-design-graphic-tablet-streamline-tablet\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-item\" data-id=\"bdt-tab-345339b5\">\n\t\t\t\t\t\t\t<a class=\"bdt-ep-fancy-tabs-icon-box\" href=\"javascript:void(0);\" data-tab-index=\"2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-fancy-tabs-icon\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-question-circle\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-expand@s\">\n\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-content-wrap\">\n\t\t\t\n\t\t\t\t<div id=\"bdt-tab-145339b5\" class=\"bdt-ep-fancy-tabs-content active\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-ep-fancy-tabs-title\">\n\t\t\t\t\t\t\tSEO\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-text\">\n\t\t\t\t\t\t\t<p>Seeks to improve the visibility of web pages in organic search engine results. It focuses on attracting clicks from visitors relevant to the website by optimizing content and structures.<\/p><p>\u00a0<\/p><p><strong>Main SEO strategies<\/strong>:<\/p><p>\u00a0<\/p><ul><li><strong>Topic and keyword selection<\/strong>: this is the identification of keywords relevant to the business.<\/li><li><strong>Creating valuable and original content<\/strong>: this is the development of informative content that meets the needs of users.<\/li><li><strong>Link building<\/strong>: this consists of generating quality links to the website to increase its authority.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div id=\"bdt-tab-245339b5\" class=\"bdt-ep-fancy-tabs-content\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-ep-fancy-tabs-title\">\n\t\t\t\t\t\t\tContent Marketing\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-text\">\n\t\t\t\t\t\t\t<p>This focuses on <strong>creating, publishing and distributing relevant content<\/strong> for a specific audience.<\/p><p>\u00a0<\/p><p>Its main objective is to <strong>attract customers in a non-intrusive way<\/strong> by delivering valuable and useful content.<\/p><p>\u00a0<\/p><p><strong>Benefits<\/strong>:<\/p><p>\u00a0<\/p><ul><li><strong>Sustained lead generation<\/strong> : despite requiring more initial effort, it generates three times more leads than traditional strategies such as list buying.<\/li><li><strong>Reduced long-term cost<\/strong>: although it involves an initial investment in specialists and resources, it is less costly in the long run and sets companies up for a predictable flow of leads.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div id=\"bdt-tab-345339b5\" class=\"bdt-ep-fancy-tabs-content\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-ep-fancy-tabs-title\">\n\t\t\t\t\t\t\tHow are the two trenches related?\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-text\">\n\t\t\t\t\t\t\t<p>Although they are different, content marketing and SEO complement each other because both work together to improve online visibility, attract relevant traffic and strengthen brand recognition.<\/p><p>\u00a0<\/p><p>While <strong>SEO seeks to get clicks in organic results, content marketing focuses on building lasting relationships with customers<\/strong> through various content formats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f8736 e-con-full e-flex e-con e-child\" data-id=\"94f8736\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_5\">\n\t\t<div class=\"elementor-element elementor-element-90abc6f e-con-full e-flex e-con e-child\" data-id=\"90abc6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e723a elementor-widget elementor-widget-heading\" data-id=\"d4e723a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital advertising and<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-994fe58 elementor-widget elementor-widget-heading\" data-id=\"994fe58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">social media campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a76b1b3 elementor-widget elementor-widget-text-editor\" data-id=\"a76b1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Online advertising platforms allow brands to reach specific audiences based on their interests, demographics and online behaviors<\/strong>. Whether through video ads, banner ads or sponsored content, companies can create customized campaigns that generate impact and increase audience engagement. <\/p>\n<p>The main platforms to carry out a successful strategy are, of course <strong>Facebook, Instagram, LinkedIn, X, TikTok<\/strong>, and so on.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84940df e-con-full e-flex e-con e-child\" data-id=\"84940df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8347c1f elementor-widget elementor-widget-bdt-accordion\" data-id=\"8347c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-8347c1f\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:false,&quot;multiple&quot;:false,&quot;transition&quot;:&quot;ease-in-out&quot;}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-8347c1f&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item bdt-open\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-what-is-social-media-advertising\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"what-is-social-media-advertising\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWhat is social media advertising?\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>This action consists of promoting your brand, products or services on social media platforms in exchange for a monetary investment in the form of ads. You can design advertising campaigns with specific objectives, a specific budget and a segmented audience according to your needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-what-is-the-structure\"\n\t\t\t\t\t\t\tdata-accordion-index=\"1\" data-title=\"what-is-the-structure\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWhat is the structure?\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>It is divided into three levels:<\/p><ol><li><strong>Campaign<\/strong>: here you set the overall objective of your advertising campaign.<\/li><li><strong>Ad set<\/strong>: you define the target audience, the ad placement and the budget for each ad set.<\/li><li><strong>Individual ad<\/strong>: this is the lowest level, where you create the specific ad content that will be shown to your audience.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-what-are-the-advantages-of-social-media-advertising\"\n\t\t\t\t\t\t\tdata-accordion-index=\"2\" data-title=\"what-are-the-advantages-of-social-media-advertising\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWhat are the advantages of social media advertising?\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>There are three:<\/p><ul><li><strong>Precise targeting<\/strong> that allows you to target specific users based on their interests, location, demographics, among others.<\/li><li><strong>Affordable costs<\/strong> compared to other advertising media, social media advertising tends to be cheaper.<\/li><li><strong>Better ROI<\/strong>, by reaching your ideal audience, you are likely to get better results in terms of conversions and engagement.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-what-are-the-disadvantages-of-social-media-advertising\"\n\t\t\t\t\t\t\tdata-accordion-index=\"3\" data-title=\"what-are-the-disadvantages-of-social-media-advertising\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWhat are the disadvantages of social media advertising?\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>There are two:<\/p><ul><li>High competition can result in ad <strong>saturation<\/strong> on some platforms.<\/li><li><strong>Constant updates<\/strong> to social media algorithms can affect the visibility of your ads.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-main-social-media-platforms\"\n\t\t\t\t\t\t\tdata-accordion-index=\"4\" data-title=\"main-social-media-platforms\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMain social media platforms\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li><strong>Facebook and Instagram<\/strong>: use the same Business Manager for ad creation and management.<\/li><li><strong>LinkedIn<\/strong>: ideal for B2B and professional networking .<\/li><li><strong>TikTok<\/strong>: popular witha young audience.<\/li><li><strong>X<\/strong>: effective for real-time ads.<\/li><li><strong>Pinterest<\/strong>: perfect for visual products.<\/li><li><strong>YouTube<\/strong>: ideal for promoting videos.<\/li><li><strong>Snapchat<\/strong>: appealing to younger audiences.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-some-examples\"\n\t\t\t\t\t\t\tdata-accordion-index=\"5\" data-title=\"some-examples\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSome examples\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li>Product ads with engaging images.<\/li><li>Sponsored stories on Instagram.<\/li><li>Video advertising on YouTube.<\/li><li>Promotion of events or discounts.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f389fb7 e-con-full e-flex e-con e-child\" data-id=\"f389fb7\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_6\">\n\t\t<div class=\"elementor-element elementor-element-bbbbf70 e-con-full e-flex e-con e-child\" data-id=\"bbbbf70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1a506 elementor-widget elementor-widget-heading\" data-id=\"7a1a506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual events and live broadcasts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28525ee elementor-widget elementor-widget-text-editor\" data-id=\"28525ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With the growth of digital technology, virtual events and live broadcasts have become an integral part of marketing in the entertainment sector <strong>From online concerts to virtual movie premieres, brands are leveraging digital platforms to reach fans around the world. <\/strong><\/p>\n<p>These immersive experiences allow companies to interact directly with their audience and create meaningful connections through the screen.<\/p>\n<p><strong>Live streaming <\/strong>represents an essential strategy in digital marketing. Through these <strong>live broadcasts<\/strong>, companies can <strong>promote and offer real-time information<\/strong> about their products or services. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ef957 e-con-full e-flex e-con e-child\" data-id=\"b3ef957\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b09e6 elementor-widget elementor-widget-image\" data-id=\"d2b09e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3_Analitica-1-scaled.jpg\" class=\"attachment-full size-full wp-image-17495\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3_Analitica-1-scaled.jpg 2560w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3_Analitica-1-1536x864.jpg 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3_Analitica-1-2048x1152.jpg 2048w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3_Analitica-1-200x113.jpg 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28743e2 e-con-full e-flex e-con e-child\" data-id=\"28743e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6974fe elementor-widget elementor-widget-heading\" data-id=\"d6974fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are they for?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63294f elementor-widget elementor-widget-text-editor\" data-id=\"f63294f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Apart from encouraging in a more direct way the interaction with users, here are some more interesting facts for you:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ca393 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"64ca393\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;0eba5dc&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;e7a3c51&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;8c569cd&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;d6704cd&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e581f5 e-flex e-con-boxed e-con e-child\" data-id=\"7e581f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e9c2b0 e-con-full e-flex e-con e-child\" data-id=\"9e9c2b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b96fc73 elementor-widget elementor-widget-heading\" data-id=\"b96fc73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strengthening the relationship with customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4457ce9 elementor-widget elementor-widget-text-editor\" data-id=\"4457ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>live broadcasts facilitate closer and more personalized communication , which helps to consolidate trust between the company and its audience. This approach is particularly relevant in the context of inbound marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b574c4 e-flex e-con-boxed e-con e-child\" data-id=\"6b574c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11762ef e-con-full e-flex e-con e-child\" data-id=\"11762ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d649d3e elementor-widget elementor-widget-heading\" data-id=\"d649d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Generation of valuable content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7347ec elementor-widget elementor-widget-text-editor\" data-id=\"f7347ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>through live streaming, your brand has the opportunity to offer quality content and establish an immediate interaction with the audience. This, in turn, increases traffic to your digital platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-218eee0 e-flex e-con-boxed e-con e-child\" data-id=\"218eee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c09b1e e-con-full e-flex e-con e-child\" data-id=\"3c09b1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b853b elementor-widget elementor-widget-heading\" data-id=\"b6b853b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Broad dissemination across multiple platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff24fd0 elementor-widget elementor-widget-text-editor\" data-id=\"ff24fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>live broadcasts can be shared across multiple social networks and platforms, ensuring that all your customers can access the same information without the need to switch applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f763154 e-flex e-con-boxed e-con e-child\" data-id=\"f763154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e6dc76 e-con-full e-flex e-con e-child\" data-id=\"3e6dc76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73782 elementor-widget elementor-widget-heading\" data-id=\"2e73782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54c3bf elementor-widget elementor-widget-text-editor\" data-id=\"f54c3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>these represent a powerful tool to give visibility to your company and stand out in a competitive market. Through these events, it is possible to generate brand awareness, share ideas and establish direct communication with your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f363f elementor-widget elementor-widget-heading\" data-id=\"94f363f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anal\u00edtica y medici\u00f3n de impacto en el entretenimiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4461b66 elementor-widget elementor-widget-text-editor\" data-id=\"4461b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Companies use data analytics tools to<strong> evaluate the performance of their campaigns, measure user engagement and better understand the preferences of their audience<\/strong>. This allows them to adjust their strategies in real time and optimize their digital marketing ROI. <\/p>\n<p>Technology has profoundly transformed the way we consume entertainment, impacting everything from music and movies to video games and social media. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b509fb5 e-con-full e-flex e-con e-child\" data-id=\"b509fb5\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_7\">\n\t\t<div class=\"elementor-element elementor-element-9833a77 e-con-full e-flex e-con e-child\" data-id=\"9833a77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd3097 elementor-widget elementor-widget-heading\" data-id=\"1bd3097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Using influencers and affiliate marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbc1f7 elementor-widget elementor-widget-text-editor\" data-id=\"bdbc1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These public figures have a loyal follower base that trusts their recommendations and opinions. By partnering with relevant influencers ,<strong> brands can amplify their reach and generate interest in their products.<\/strong> <\/p>\n<p>In addition, affiliate marketing allows companies to collaborate with influencers to promote their products in exchange for a commission on each sale generated, creating a powerful incentive for both parties. However, do you know what each consists of?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14bd3cc e-con-full e-flex e-con e-child\" data-id=\"14bd3cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7646b00 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"7646b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;0eba5dc&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;e7a3c51&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90c41ed e-flex e-con-boxed e-con e-child\" data-id=\"90c41ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-135efa0 e-con-full e-flex e-con e-child\" data-id=\"135efa0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ba273 elementor-widget elementor-widget-shortcode\" data-id=\"e3ba273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"15702\" class=\"elementor elementor-15702 elementor-3209 elementor-3209\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-5eb70d6 e-flex e-con-boxed e-con e-parent\" data-id=\"5eb70d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca846f3 elementor-widget elementor-widget-bdt-featured-box\" data-id=\"ca846f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-featured-box.split\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-featured-box bdt-ep-featured-box-skin-split\">\n\n\t\t\t<div class=\"bdt-grid bdt-flex-row bdt-flex-row-reverse\">\n\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-2-5@s\">\n\t\t\t\t\t<div class=\"bdt-ep-featured-box-content bdt-position-z-index bdt-position-center-right bdt-text-right\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h3\t\t\t\tclass=\"bdt-ep-featured-box-title\">\n\t\t\t\t<span >\n\t\t\t\t\tImpact of technology on music and film production\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"bdt-ep-featured-box-text\">\n\t\t\t\tWhen it comes to music and film, technology has revolutionized the processes of creating, recording and producing content. <br><br> Previously, artists and directors relied on expensive studios and specialized equipment, but today, the use of music production and video editing software makes it possible to create high-quality content from home environments.<br><br> <strong>Technology has also facilitated new ways of distributing and promoting music and film<\/strong>. Online streaming platforms such as <strong>Spotify <\/strong>and <strong>Netflix <\/strong>have transformed the way we access this content, providing instant access to a wide range of options and giving independent artists and emerging filmmakers the opportunity to reach global audiences. \t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-3-5@s\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-featured-box-image\">\n\t\t\t<div class=\"bdt-position-relative\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/4_Impacto-Produccion-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Impact of technology on music and film production\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/4_Impacto-Produccion-1-scaled.jpg 2560w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/4_Impacto-Produccion-1-1536x1024.jpg 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/4_Impacto-Produccion-1-2048x1365.jpg 2048w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/4_Impacto-Produccion-1-200x133.jpg 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab3cb5e e-flex e-con-boxed e-con e-child\" data-id=\"ab3cb5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6ae108 e-con-full e-flex e-con e-child\" data-id=\"a6ae108\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c008df7 elementor-widget elementor-widget-shortcode\" data-id=\"c008df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"15698\" class=\"elementor elementor-15698 elementor-3267 elementor-3267\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-bd0490e e-flex e-con-boxed e-con e-parent\" data-id=\"bd0490e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd26b3 elementor-widget elementor-widget-bdt-featured-box\" data-id=\"bbd26b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-featured-box.split\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-featured-box bdt-ep-featured-box-skin-split\">\n\n\t\t\t<div class=\"bdt-grid bdt-flex-row bdt-flex-row-reverse\">\n\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-2-5@s\">\n\t\t\t\t\t<div class=\"bdt-ep-featured-box-content bdt-position-z-index bdt-position-center-right bdt-text-right\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h3\t\t\t\tclass=\"bdt-ep-featured-box-title\">\n\t\t\t\t<span >\n\t\t\t\t\tTechnological influence on video games\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\t\t\t\t\t<div class=\"bdt-ep-featured-box-text\">\n\t\t\t\tVideo games are another field where technology has had a significant impact. From early 2D games to 3D graphics and virtual reality, technology has enabled developers to create increasingly immersive and realistic virtual worlds. <br><br> In addition, technology has facilitated the <strong>creation of online communities of gamers, allowing interaction and competition between people around the world<\/strong>. Online gaming and eSports have become a popular form of entertainment, attracting millions of fans and giving rise to a multi-billion dollar industry. \t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-3-5@s\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-featured-box-image\">\n\t\t\t<div class=\"bdt-position-relative\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/5_Videojuegos-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Technological influence on video games\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/5_Videojuegos-1-scaled.jpg 2560w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/5_Videojuegos-1-1536x1025.jpg 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/5_Videojuegos-1-2048x1367.jpg 2048w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/5_Videojuegos-1-200x134.jpg 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeffad1 e-con-full e-flex e-con e-child\" data-id=\"eeffad1\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_8\">\n\t\t<div class=\"elementor-element elementor-element-9b27925 e-con-full e-flex e-con e-child\" data-id=\"9b27925\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3eae9 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"fb3eae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends and future of digital marketing in entertainment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70909b elementor-widget elementor-widget-text-editor\" data-id=\"f70909b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With technological advances such as virtual reality (VR) and augmented reality (AR), companies will have the opportunity to offer even more immersive and personalized experiences to their audience.<\/p>\n<p>In addition, <strong>artificial intelligence is expected to play an increasingly important role in personalizing content and automating marketing campaigns.<\/strong><\/p>\n<p>According to Kantar&#8217;s<a href=\"https:\/\/26080127.fs1.hubspotusercontent-eu1.net\/hubfs\/26080127\/Media%20Trends%20and%20Predictions%202024\/Media_Trends_&amp;_Predictions_2024%20ES.pdf\"> Media Trends &amp; Predictions <\/a>report , some of the most prominent trends that will shape 2024 are as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f0ade6 e-con-full e-flex e-con e-child\" data-id=\"1f0ade6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24766ad elementor-widget elementor-widget-aux_tabs\" data-id=\"24766ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_tabs.default\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-tabs aux-parent-auc73c3e1b\"><div class=\"widget-tabs widget-container bordered\"><div class=\"widget-inner aux-horizontal\"> <ul class=\"tabs\"><li><a id=\"aux-tab-3821\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-3821\">Streaming<\/a><\/li><li><a id=\"aux-tab-3822\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-3822\">Measuring<\/a><\/li><li><a id=\"aux-tab-3823\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-3823\">AVOD<\/a><\/li><li><a id=\"aux-tab-3824\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-3824\">AI<\/a><\/li><li><a id=\"aux-tab-3825\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-3825\">Integration<\/a><\/li><\/ul><ul class=\"tabs-content\"><li><div id=\"aux-tab-content-3821\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-3821\"><p><div class=\"container\">\n\n<div class=\"row align-items-start\">\n\n  <!-- Columna de texto -->\n  <div class=\"col-md-8\">\n    <strong>Ad-supported streaming<\/strong><br><br>\n\n    Streaming platforms will continue to offer free ad-supported content to keep users engaged.\n  <\/div>\n\n  <!-- Columna de imagen -->\n  <div class=\"col-md-4 text-center\">\n    <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17510\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/6_Streaming-1-300x300.jpg\" alt=\"Ad-supported streaming\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/6_Streaming-1-300x300.jpg 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/6_Streaming-1-1024x1024.jpg 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/6_Streaming-1-150x150.jpg 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/09\/6_Streaming-1-768x768.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n  <\/div>\n<\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-3822\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-3822\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Measuring content success<\/strong><br><br>\n\n      Traditional metrics such as views and clicks will no longer be sufficient. Companies will focus on more relevant metrics such as audience retention and active interaction.\n    <\/div>\n\n    <!-- Columna de imagen -->\n    <div class=\"col-md-4 text-center\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17529\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/7_Medicion-300x300.jpg\" alt=\"Measuring content success\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/7_Medicion-300x300.jpg 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/7_Medicion-1024x1024.jpg 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/7_Medicion-150x150.jpg 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/7_Medicion-768x768.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-3823\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-3823\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Segmentation and AVOD revolution<\/strong><br><br>\n\n      Advertisers will increasingly rely on segmentation to reach specific audiences. In addition, the AVOD (video-on-demand advertising) revolution is expected to continue to expand, providing opportunities for content monetization.\n    <\/div>\n\n    <!-- Columna de imagen -->\n    <div class=\"col-md-4 text-center\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17526\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/8_AVOD-1-300x300.jpg\" alt=\"Segmentation and AVOD revolution\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/8_AVOD-1-300x300.jpg 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/8_AVOD-1-1024x1024.jpg 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/8_AVOD-1-150x150.jpg 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/8_AVOD-1-768x768.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-3824\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-3824\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Artificial intelligence (AI)<\/strong><br><br>\n\n      The industry will have to face the challenges and take advantage of the opportunities presented by the adoption of artificial intelligence, improving personalization, content recommendations, and advertising effectiveness.\n    <\/div>\n\n    <!-- Columna de imagen -->\n    <div class=\"col-md-4 text-center\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17523\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/9_IA-1-300x300.jpg\" alt=\"Artificial intelligence\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/9_IA-1-300x300.jpg 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/9_IA-1-1024x1024.jpg 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/9_IA-1-150x150.jpg 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/9_IA-1-768x768.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-3825\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-3825\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Integration of multiple data sources<\/strong><br><br>\n\n      Combining data from various sources will enhance audience understanding. This will allow companies to have a better view of user behaviors and preferences.\n    <\/div>\n\n    <!-- Columna de imagen -->\n    <div class=\"col-md-4 text-center\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17520\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/10_Integracion-1-300x300.jpg\" alt=\"Integration of multiple data sources\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/10_Integracion-1-300x300.jpg 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/10_Integracion-1-1024x1024.jpg 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/10_Integracion-1-150x150.jpg 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/10_Integracion-1-768x768.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8843946 elementor-widget elementor-widget-text-editor\" data-id=\"8843946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For its part, the future of marketing in entertainment, also highlights other trends such as personalization, the use of social networks, collaborations with influencers, the adoption of innovative technologies and a greater focus on social responsibility.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d82941 e-con-full e-flex e-con e-child\" data-id=\"7d82941\" data-element_type=\"container\" data-e-type=\"container\" id=\"titulo_9\">\n\t\t<div class=\"elementor-element elementor-element-d899813 e-con-full e-flex e-con e-child\" data-id=\"d899813\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc18496 elementor-widget elementor-widget-heading\" data-id=\"dc18496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It's time to RISE in the right direction! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffaa299 elementor-widget elementor-widget-text-editor\" data-id=\"ffaa299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From creating viral content to strategically leveraging influencers, live events and more, at SUBE, you&#8217;ll find that digital marketing is revolutionizing the entertainment industry.<\/p>\n<p>Get ready for an exciting experience! Learn about effective strategies that will help you reach your audience more effectively, from producing tailored content to getting instant feedback in the digital environment. <\/p>\n<p>Schedule an appointment right now and discover the universe of possibilities that await your company.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9ecb6f e-con-full e-flex e-con e-child\" data-id=\"b9ecb6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732123e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"732123e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">JOIN and contact us today! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketing in the entertainment sector This type of marketing has undergone an unprecedented transformation in recent years With the rise of digital platforms and social media, the way entertainment companies interact with their audience has evolved significantly. Board the ship Digital Marketing in the Entertainment Sector Digital marketing in the entertainment industry Viral content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16758,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_eb_attr":"","footnotes":""},"class_list":["post-15382","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital marketing in the entertainment sector - SUBE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subeagenciadigital.com\/en\/our-services-by-industry\/digital-marketing-in-the-entertainment-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing in the entertainment sector - SUBE\" \/>\n<meta property=\"og:description\" content=\"Digital marketing in the entertainment sector This type of marketing has undergone an unprecedented transformation in recent years With the rise of digital platforms and social media, the way entertainment companies interact with their audience has evolved significantly. 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