{"id":15451,"date":"2024-10-11T00:22:40","date_gmt":"2024-10-11T00:22:40","guid":{"rendered":"https:\/\/www.subeagenciadigital.com\/estrategias-de-marketing-digital-para-comercio-eletronico\/"},"modified":"2025-02-17T16:26:24","modified_gmt":"2025-02-17T16:26:24","slug":"estrategias-de-marketing-digital-para-comercio-eletronico","status":"publish","type":"page","link":"https:\/\/www.subeagenciadigital.com\/pt-br\/estrategias-de-marketing-digital-para-comercio-eletronico\/","title":{"rendered":"Estrat\u00e9gias de marketing digital para com\u00e9rcio eletr\u00f4nico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15451\" class=\"elementor elementor-15451 elementor-5152\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-7c8b172 e-con-full e-flex e-con e-parent\" data-id=\"7c8b172\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c56fb1a e-con-full e-flex e-con e-child\" data-id=\"c56fb1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5032c1d elementor-widget elementor-widget-image\" data-id=\"5032c1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce.webp\" class=\"attachment-full size-full wp-image-17297\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce.webp 1920w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce-1536x864.webp 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Introduccion-a-las-estrategias-de-ecommerce-200x113.webp 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24d6ac elementor-widget elementor-widget-spacer\" data-id=\"f24d6ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1471fb6 e-con-full e-flex e-con e-child\" data-id=\"1471fb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad1e2f elementor-widget elementor-widget-heading\" data-id=\"9ad1e2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gias de <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22089b5 elementor-widget elementor-widget-heading\" data-id=\"22089b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">marketing digital para com\u00e9rcio eletr\u00f4nico<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812bc27 elementor-widget elementor-widget-text-editor\" data-id=\"812bc27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quando voc\u00ea entra no mundo do com\u00e9rcio eletr\u00f4nico, come\u00e7a uma jornada sem retorno. Se voc\u00ea est\u00e1 lendo isto, provavelmente j\u00e1 est\u00e1 nesse est\u00e1gio. O com\u00e9rcio eletr\u00f4nico revolucionou a forma como as pessoas compram e vendem seus produtos ou servi\u00e7os, tornando-se uma for\u00e7a motriz da economia global.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a046340 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a046340\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/pt-br\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre a bordo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-1e9c410 e-con-full e-flex e-con e-parent\" data-id=\"1e9c410\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f8b92a5 e-con-full e-flex e-con e-child\" data-id=\"f8b92a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd5097e e-con-full e-flex e-con e-child\" data-id=\"dd5097e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df8c61 elementor-widget elementor-widget-heading\" data-id=\"2df8c61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gias de marketing digital para com\u00e9rcio eletr\u00f4nico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2441bfa e-con-full e-flex e-con e-child\" data-id=\"2441bfa\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-781e6ee elementor-widget elementor-widget-aux_icon_list\" data-id=\"781e6ee\" data-element_type=\"widget\" data-widget_type=\"aux_icon_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-icon-list aux-parent-au82ad7869\"><div class=\"widget-inner\"><div class=\"aux-widget-icon-list-inner\"><ul class=\"aux-icon-list-items aux-direction-default\"><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-b9e71b5 elementor-repeater-item-b9e71b5\"><a class=\"aux-icon-list-link\" href=\"#titulo_1\"><span class=\"aux-icon-list-text\">Introdu\u00e7\u00e3o \u00e0s estrat\u00e9gias de com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-acecedf elementor-repeater-item-acecedf\"><a class=\"aux-icon-list-link\" href=\"#titulo_2\"><span class=\"aux-icon-list-text\">An\u00e1lise do mercado de com\u00e9rcio eletr\u00f4nico e da concorr\u00eancia<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-54891ea elementor-repeater-item-54891ea\"><a class=\"aux-icon-list-link\" href=\"#titulo_3\"><span class=\"aux-icon-list-text\">CRO - Otimiza\u00e7\u00e3o de sites - UX<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-ae907cb elementor-repeater-item-ae907cb\"><a class=\"aux-icon-list-link\" href=\"#titulo_4\"><span class=\"aux-icon-list-text\">Experi\u00eancia do usu\u00e1rio<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-2685ee5 elementor-repeater-item-2685ee5\"><a class=\"aux-icon-list-link\" href=\"#titulo_5\"><span class=\"aux-icon-list-text\">SEO e marketing de conte\u00fado para com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-89f9682 elementor-repeater-item-89f9682\"><a class=\"aux-icon-list-link\" href=\"#titulo_6\"><span class=\"aux-icon-list-text\">Publicidade paga em redes sociais e PPC para com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-97b8927 elementor-repeater-item-97b8927\"><a class=\"aux-icon-list-link\" href=\"#titulo_7\"><span class=\"aux-icon-list-text\">Estrat\u00e9gias de marketing por e-mail para com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-8f781c3 elementor-repeater-item-8f781c3\"><a class=\"aux-icon-list-link\" href=\"#titulo_8\"><span class=\"aux-icon-list-text\">Uso do Analytics para melhorar a estrat\u00e9gia de com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-12d1fd9 elementor-repeater-item-12d1fd9\"><a class=\"aux-icon-list-link\" href=\"#titulo_9\"><span class=\"aux-icon-list-text\">Fidelidade do cliente e programas de fidelidade<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-8d3bb5a elementor-repeater-item-8d3bb5a\"><a class=\"aux-icon-list-link\" href=\"#titulo_10\"><span class=\"aux-icon-list-text\">Tend\u00eancias emergentes no com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-e784c3d elementor-repeater-item-e784c3d\"><a class=\"aux-icon-list-link\" href=\"#titulo_11\"><span class=\"aux-icon-list-text\">Hist\u00f3rias de sucesso no com\u00e9rcio eletr\u00f4nico<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><li class=\"aux-icon-list-item aux-list-item-has-connector aux-list-item-has-icon aux-icon-list-item-bb344d5 elementor-repeater-item-bb344d5\"><a class=\"aux-icon-list-link\" href=\"#titulo_12\"><span class=\"aux-icon-list-text\">A nova cara do marketing digital<\/span><span class=\"aux-list-connector\"><\/span><\/a><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b46599c e-con-full e-flex e-con e-child\" data-id=\"b46599c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2227e61 e-con-full e-flex e-con e-child\" data-id=\"2227e61\" data-element_type=\"container\" id=\"titulo_1\">\n\t\t<div class=\"elementor-element elementor-element-3165bcd e-con-full e-flex e-con e-child\" data-id=\"3165bcd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4e73d elementor-widget elementor-widget-heading\" data-id=\"ff4e73d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introdu\u00e7\u00e3o \u00e0s estrat\u00e9gias de com\u00e9rcio eletr\u00f4nico <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8701649 elementor-widget elementor-widget-text-editor\" data-id=\"8701649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O com\u00e9rcio eletr\u00f4nico teve um crescimento exponencial nas \u00faltimas d\u00e9cadas e seu potencial continua a se expandir. \u00c9 por isso que as estrat\u00e9gias que um especialista em com\u00e9rcio eletr\u00f4nico implementa n\u00e3o se referem apenas \u00e0 cria\u00e7\u00e3o de uma loja on-line, mas tamb\u00e9m a um entendimento completo do seu mercado-alvo, da concorr\u00eancia e das tend\u00eancias de consumo.<\/p><p>Portanto, prepare-se, nas pr\u00f3ximas linhas voc\u00ea viajar\u00e1 para as profundezas do marketing&#8230; em seus lugares, prepare-se, v\u00e1!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120338d e-con-full e-flex e-con e-child\" data-id=\"120338d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84049e2 elementor-widget elementor-widget-image\" data-id=\"84049e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce.webp\" class=\"attachment-full size-full wp-image-17288\" alt=\"\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce.webp 1920w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce-1536x864.webp 1536w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Introduccion-a-las-estrategias-de-ecommerce-200x113.webp 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8657775 e-con-full e-flex e-con e-child\" data-id=\"8657775\" data-element_type=\"container\" id=\"titulo_2\">\n\t\t<div class=\"elementor-element elementor-element-9795517 e-con-full e-flex e-con e-child\" data-id=\"9795517\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d724 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"327d724\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lise do mercado de com\u00e9rcio eletr\u00f4nico e da concorr\u00eancia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ce916 elementor-widget elementor-widget-text-editor\" data-id=\"16ce916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Antes de iniciar a jornada de qualquer estrat\u00e9gia de marketing digital, voc\u00ea deve primeiro entender o cen\u00e1rio competitivo e as demandas do mercado.<\/p><p>Nesse caso, a an\u00e1lise da concorr\u00eancia lhe d\u00e1 a diretriz para identificar os pontos fortes, as oportunidades, os pontos fracos e as amea\u00e7as (o famoso <a href=\"https:\/\/www.occ.com.mx\/blog\/que-es-un-analisis-foda-y-como-se-hace\/\" target=\"_blank\" rel=\"noopener\">SWOT<\/a>) que voc\u00ea poderia aproveitar para se diferenciar e se destacar melhor no mercado.<\/p><p>Com base em um artigo publicado pela <strong>Autorit\u00e9 de la Concurrence<\/strong>, <a href=\"https:\/\/www.autoritedelaconcurrence.fr\/sites\/default\/files\/9782111572874_Commerce-en-ligne_final.pdf\" target=\"_blank\" rel=\"noopener\">Competition and online commerce<\/a> , explica que o desenvolvimento de vendas on-line pode intensificar a concorr\u00eancia, <strong>permitindo que os consumidores comparem pre\u00e7os e produtos entre diferentes sites<\/strong>, o que aumenta o poder de barganha dos compradores.<\/p><p>Al\u00e9m disso,<strong> a pesquisa de mercado n\u00e3o deve ser negligenciada para entender como os consumidores usam os canais f\u00edsicos tradicionais e on-line para fazer compras<\/strong>, o que pode ajudar a identificar a concorr\u00eancia entre as operadoras.<\/p><p>Por outro lado, as autoridades de concorr\u00eancia tamb\u00e9m podem usar essas ferramentas de an\u00e1lise num\u00e9rica para entender o comportamento dos algoritmos de pre\u00e7os a fim de detectar poss\u00edveis pr\u00e1ticas anticoncorrenciais.<\/p><p>\u00c9 claro, sem deixar de lado as particularidades dos mercados digitais, como a <strong>mobilidade dos clientes entre as operadoras on-line para avaliar a concorr\u00eancia de forma eficaz<\/strong>.<\/p><p>Para que todos os seus esfor\u00e7os de marketing valham a pena, voc\u00ea precisa implementar algumas ferramentas de benchmarking realmente eficazes, como estas:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2294000 e-con-full e-flex e-con e-child\" data-id=\"2294000\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8400896 elementor-widget elementor-widget-bdt-accordion\" data-id=\"8400896\" data-element_type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-8400896\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:false,&quot;multiple&quot;:false,&quot;transition&quot;:&quot;ease-in-out&quot;}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-8400896&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item bdt-open\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-anlise-competitiva-e-benchmarking\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"an-lise-competitiva-e-benchmarking\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAn\u00e1lise competitiva e benchmarking\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/es.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>: fornece uma an\u00e1lise detalhada dos concorrentes em termos de SEO, PPC, conte\u00fado e m\u00eddia social.<\/li><li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>: \u00e9 uma excelente ferramenta para backlinks, rastreamento de palavras-chave e an\u00e1lise de conte\u00fado da concorr\u00eancia.<\/li><li><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a>: fornece insights sobre o tr\u00e1fego da Web, fontes de tr\u00e1fego, palavras-chave e p\u00fablico-alvo de seus concorrentes.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-seo-e-anlise-de-palavras-chave\"\n\t\t\t\t\t\t\tdata-accordion-index=\"1\" data-title=\"seo-e-an-lise-de-palavras-chave\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSEO e an\u00e1lise de palavras-chave\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/moz.com\/moz-pro-free-trial?utm_medium=cpc&amp;utm_source=bing&amp;utm_campaign=Brand%20%7C%20UK&amp;utm_adgroup=Brand%20-%20Moz%20Pro%20-%20Exact&amp;utm_term=moz%20pro&amp;msclkid=6739745e4a9d1d2ecfa31188dfadf5e0&amp;utm_content=Brand%20-%20Moz%20Pro%20-%20Exact\" target=\"_blank\" rel=\"noopener\">MozPro<\/a>: essa ferramenta \u00e9 a mais abrangente para an\u00e1lise de SEO. Aqui voc\u00ea pode rastrear palavras-chave e recomenda\u00e7\u00f5es de otimiza\u00e7\u00e3o.<\/li><li><a href=\"https:\/\/ads.google.com\/intl\/es-419_mx\/start\/overview-adon\/?subid=mx-es-adon-awa-sch-c-scru!o3~25d045f80aca13de8dbb202f67b80ae0~p77739027662&amp;&amp;gclid=25d045f80aca13de8dbb202f67b80ae0&amp;gclsrc=3p.ds&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=1707630%20%7C%20Google%20Ads%20%7C%20DR%20%7C%20ESS01%20%7C%20LATAM%20%7C%20MX%20%7C%20es%20%7C%20Desk%2BTab%20%7C%20SEM%20%7C%20BKWS%20-%20EXA%20%7C%20Txt%20%7C%20Bing_High&amp;utm_term=google%20keyword%20planner&amp;utm_content=Desk%2BTab%20%7C%20BKWS%20-%20EXA%20%7C%20Txt%20~%20High%20~%20Keyword%20Planner\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a>: \u00fatil para encontrar palavras-chave relevantes e analisar o volume de pesquisa.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-anlise-de-publicidade-on-line\"\n\t\t\t\t\t\t\tdata-accordion-index=\"2\" data-title=\"an-lise-de-publicidade-on-line\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAn\u00e1lise de publicidade on-line\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>: <span style=\"font-weight: 400\">essa ferramenta \u00e9 \u00fatil para analisar e comparar suas campanhas de publicidade on-line com as tend\u00eancias gerais do mercado.<\/span><\/li><li><a href=\"https:\/\/sproutsocial.com\/es\/\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a>: \u00e9 uma ferramenta p\u00fablica do Facebook que permite que voc\u00ea veja todas as campanhas ativas de qualquer anunciante.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-anlisis-de-publicidad-online\"\n\t\t\t\t\t\t\tdata-accordion-index=\"3\" data-title=\"an-lisis-de-publicidad-online\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAn\u00e1lisis de publicidad online\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/ads.google.com\/intl\/es-419_mx\/start\/overview-adon\/?subid=mx-es-adon-awa-sch-c-scru!o3~2e02fe057a761cad97a29bd21415c780~p71661098460&amp;&amp;gclid=2e02fe057a761cad97a29bd21415c780&amp;gclsrc=3p.ds&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=1707630%20%7C%20Google%20Ads%20%7C%20DR%20%7C%20ESS01%20%7C%20LATAM%20%7C%20MX%20%7C%20es%20%7C%20Desk%2BTab%20%7C%20SEM%20%7C%20BKWS%20-%20EXA%20%7C%20Txt%20%7C%20Bing_High_Core&amp;utm_term=google%20ads&amp;utm_content=Desk%2BTab%20%7C%20BKWS%20-%20EXA%20%7C%20Txt%20~%20High%20~%20Core%20-%20Google%20Ads\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>: esta herramienta es \u00fatil para analizar y comparar tus campa\u00f1as de publicidad online con las tendencias generales del mercado.<\/li><li><a href=\"https:\/\/www.facebook.com\/ads\/library\/\" target=\"_blank\" rel=\"noopener\">Facebook Ad Library<\/a>: es una herramienta p\u00fablica de Facebook que permite ver todas las campa\u00f1as activas de cualquier anunciante.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-comrcio-eletrnico-e-anlise-de-mercado\"\n\t\t\t\t\t\t\tdata-accordion-index=\"4\" data-title=\"com-rcio-eletr-nico-e-an-lise-de-mercado\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCom\u00e9rcio eletr\u00f4nico e an\u00e1lise de mercado\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.junglescout.com\/es\/?utm_adgroup=JS_Amazon&amp;utm_matchtype=Phrase&amp;msclkid=35e00fc8718b1b2b8be46a1f1e981d9f&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=JS-DMT-ES-ALL-S_B-Brand&amp;utm_term=jungles%20scout&amp;utm_content=JS_Amazon\" target=\"_blank\" rel=\"noopener\">Jungle Scout<\/a> ou <a href=\"https:\/\/www.helium10.com\/mexico-sign-up\/?utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=675884141&amp;utm_term=helium%2010&amp;msclkid=f910d19a4d2714e66dfcb44d2234fae8&amp;utm_content=Brand%20Phrase%20Match\" target=\"_blank\" rel=\"noopener\">Helium 10<\/a>: <span style=\"font-weight: 400\">essas plataformas s\u00e3o espec\u00edficas para an\u00e1lise de mercado na Amazon.<\/span><\/li><li><a href=\"https:\/\/aws.amazon.com\/es\/free\/analytics\/?trk=982a3924-2a74-43f6-8dbb-6a8788e28236&amp;sc_channel=ps&amp;s_kwcid=AL!4422!10!71674645527208!71675170523169&amp;ef_id=e2d62c62e55812ef415c49b58a306fae:G:s\" target=\"_blank\" rel=\"noopener\">Shopify Analytics<\/a>: se sua loja estiver hospedada no Shopify, essa ferramenta de an\u00e1lise fornecer\u00e1 insights valiosos de que sua marca precisa.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8635e6 e-con-full e-flex e-con e-child\" data-id=\"d8635e6\" data-element_type=\"container\" id=\"titulo_3\">\n\t\t<div class=\"elementor-element elementor-element-a016c42 e-con-full e-flex e-con e-child\" data-id=\"a016c42\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e02c0b3 elementor-widget elementor-widget-heading\" data-id=\"e02c0b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CRO - Otimiza\u00e7\u00e3o de sites - UX <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914035a elementor-widget elementor-widget-text-editor\" data-id=\"914035a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c9 necess\u00e1rio come\u00e7ar detalhando cada termo individualmente.<\/p>\n<p>CRO <strong>(Conversion Rate Optimization, otimiza\u00e7\u00e3o da taxa de convers\u00e3o)<\/strong> refere-se a um processo de convers\u00e3o que <strong>se concentra em melhorar a efic\u00e1cia de um site para converter visitantes em clientes.<\/strong><\/p>\n<p>Em outras palavras, o CRO consiste em <strong>aumentar a propor\u00e7\u00e3o de visitantes que realizam uma a\u00e7\u00e3o desejada, como fazer uma compra ou assinar um boletim informativo<\/strong>. Isso \u00e9 obtido por meio da otimiza\u00e7\u00e3o de v\u00e1rios elementos do site, como <strong>design, conte\u00fado, usabilidade e experi\u00eancia do usu\u00e1rio (UX)<\/strong>, a fim de maximizar o desempenho e a efic\u00e1cia da p\u00e1gina em termos de convers\u00f5es.<\/p>\n<p>Para que esse quebra-cabe\u00e7a seja conclu\u00eddo, voc\u00ea tamb\u00e9m precisa usar ferramentas como:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d185374 e-con-full e-flex e-con e-child\" data-id=\"d185374\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-397c42f elementor-widget elementor-widget-bdt-fancy-tabs\" data-id=\"397c42f\" data-element_type=\"widget\" data-widget_type=\"bdt-fancy-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"bdt-ep-fancy-tabs-397c42f\" class=\"bdt-ep-fancy-tabs\" data-settings=\"{&quot;tabs_id&quot;:&quot;bdt-ep-fancy-tabs-397c42f&quot;,&quot;mouse_event&quot;:&quot;click&quot;}\">\n\t\t\t<div class=\"bdt-grid bdt-flex bdt-flex-middle\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-1-2@s bdt-flex-center bdt-custom-width\">\n\t\t\t\t\t\t\t\t<div data-bdt-ep-fancy-tabs-items=\"connect: #bdt-tab-content-397c42f;\">\n\t\t\t<div class=\"bdt-grid bdt-grid-small bdt-child-width-1-1 bdt-child-width-1-2@s bdt-child-width-1-1@l\" data-bdt-grid>\n\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-item active\" data-id=\"bdt-tab-1397c42f\">\n\t\t\t\t\t\t\t<a class=\"bdt-ep-fancy-tabs-icon-box\" href=\"javascript:void(0);\" data-tab-index=\"0\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-fancy-tabs-icon\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"auxicon auxicon-browser-streamline-window\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-item\" data-id=\"bdt-tab-2397c42f\">\n\t\t\t\t\t\t\t<a class=\"bdt-ep-fancy-tabs-icon-box\" href=\"javascript:void(0);\" data-tab-index=\"1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-fancy-tabs-icon\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-hotjar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M414.9 161.5C340.2 29 121.1 0 121.1 0S222.2 110.4 93 197.7C11.3 252.8-21 324.4 14 402.6c26.8 59.9 83.5 84.3 144.6 93.4-29.2-55.1-6.6-122.4-4.1-129.6 57.1 86.4 165 0 110.8-93.9 71 15.4 81.6 138.6 27.1 215.5 80.5-25.3 134.1-88.9 148.8-145.6 15.5-59.3 3.7-127.9-26.3-180.9z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-item\" data-id=\"bdt-tab-3397c42f\">\n\t\t\t\t\t\t\t<a class=\"bdt-ep-fancy-tabs-icon-box\" href=\"javascript:void(0);\" data-tab-index=\"2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-fancy-tabs-icon\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-google\" viewBox=\"0 0 488 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M488 261.8C488 403.3 391.1 504 248 504 110.8 504 0 393.2 0 256S110.8 8 248 8c66.8 0 123 24.5 166.3 64.9l-67.5 64.9C258.5 52.6 94.3 116.6 94.3 256c0 86.5 69.1 156.6 153.7 156.6 98.2 0 135-70.4 140.8-106.9H248v-85.3h236.1c2.3 12.7 3.9 24.9 3.9 41.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"bdt-width-1-1 bdt-width-expand@s\">\n\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-content-wrap\">\n\t\t\t\n\t\t\t\t<div id=\"bdt-tab-1397c42f\" class=\"bdt-ep-fancy-tabs-content active\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-ep-fancy-tabs-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/vwo.com\/?gspk=YXVzdGluZW5yaXF1ZXo&amp;gsxid=d7n4bV8L9TIN&amp;pscd=affiliates.vwo.com\">VWO <\/a>(Visual Web Optimizer)\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-text\">\n\t\t\t\t\t\t\t<p>Essa ferramenta facilita a cria\u00e7\u00e3o de varia\u00e7\u00f5es e testes para melhorar a experi\u00eancia do usu\u00e1rio nos sites:<\/p><ul><li><strong>Teste<\/strong> de configura\u00e7\u00e3o de teste A\/B, que permite comparar diferentes vers\u00f5es de p\u00e1ginas da Web e determinar qual delas \u00e9 mais eficaz.<\/li><li><strong>Relat\u00f3rios de dados \u00e1geis<\/strong> que mostram rapidamente o impacto das vari\u00e1veis em compara\u00e7\u00e3o com o controle. Voc\u00ea pode avaliar o desempenho de seus testes e tomar decis\u00f5es baseadas em dados.<\/li><li><strong>Personaliza\u00e7\u00e3o<\/strong> que permite adaptar a experi\u00eancia do usu\u00e1rio de acordo com seu perfil. Voc\u00ea pode fornecer conte\u00fado direcionado a diferentes segmentos de p\u00fablico, aumentando a relev\u00e2ncia e melhorando a convers\u00e3o.<\/li><li><strong>Intera\u00e7\u00e3o com o comportamento do usu\u00e1rio<\/strong>, onde \u00e9 poss\u00edvel visualizar mapas de calor e grava\u00e7\u00f5es de sess\u00f5es. Isso ajuda a entender como os usu\u00e1rios interagem com o seu site, o que pode orientar melhorias e ajustes.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div id=\"bdt-tab-2397c42f\" class=\"bdt-ep-fancy-tabs-content\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-ep-fancy-tabs-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.hotjar.com\/es\/\">Hotjar<\/a>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-text\">\n\t\t\t\t\t\t\t<p>Essa plataforma fornece informa\u00e7\u00f5es sobre a experi\u00eancia do produto, o que lhe permite entender o comportamento do usu\u00e1rio e receber feedback direto de seus clientes. Suas fun\u00e7\u00f5es s\u00e3o as seguintes:<\/p><ul><li><strong>Mapas de calor<\/strong> que representam a atividade dos usu\u00e1rios em seu site, mostrando onde eles clicam e como rolam a p\u00e1gina.<\/li><li><strong>Grava\u00e7\u00f5es do comportamento do visitante<\/strong> que lhe permitem observar em tempo real como os visitantes interagem com o seu site. Esse recurso permite que voc\u00ea identifique pontos de atrito, elementos confusos ou dificuldades no processo de convers\u00e3o.<\/li><li><strong>Feedback do visitante<\/strong>, voc\u00ea pode criar pesquisas personalizadas para obter feedback direto dos usu\u00e1rios. Com essa a\u00e7\u00e3o, voc\u00ea pode entender as necessidades, as expectativas e as poss\u00edveis \u00e1reas de melhoria dos usu\u00e1rios, o que lhe permite ajustar o site de acordo com as necessidades.<\/li><li><strong>Fa\u00e7a an\u00e1lises de formul\u00e1rios<\/strong> e agende entrevistas individuais com seus usu\u00e1rios. Essa ferramenta \u00e9 inestim\u00e1vel para se aprofundar em suas experi\u00eancias e obter informa\u00e7\u00f5es qualitativas sobre seu comportamento e prefer\u00eancias.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div id=\"bdt-tab-3397c42f\" class=\"bdt-ep-fancy-tabs-content\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-ep-fancy-tabs-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.hotjar.com\/es\/\">GA4<\/a> (Google Analytics 4)\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-tabs-text\">\n\t\t\t\t\t\t\t<p>Essa \u00e9 a atualiza\u00e7\u00e3o mais recente do Analytics, que coleta dados baseados em eventos de sites e aplicativos. Suas fun\u00e7\u00f5es s\u00e3o:<\/p><ul><li><strong>Coleta de dados do site e do aplicativo<\/strong>: fornece uma compreens\u00e3o mais completa da jornada do cliente ao coletar dados de ambas as plataformas.<\/li><li><strong>Dados baseados em eventos<\/strong>: permitem um rastreamento mais detalhado e personalizado de como os usu\u00e1rios interagem com seu site ou aplicativo. Voc\u00ea pode monitorar a\u00e7\u00f5es espec\u00edficas, como cliques em bot\u00f5es ou reprodu\u00e7\u00e3o de v\u00eddeos.<\/li><li><strong>Controles de privacidade<\/strong>: como medi\u00e7\u00e3o sem cookies. Al\u00e9m disso, ele oferece modelagem comportamental e modelagem de convers\u00e3o para garantir a conformidade com as normas de privacidade.<\/li><li><strong>Recursos preditivos<\/strong>: fornece orienta\u00e7\u00e3o sem a necessidade de modelos complexos, ajudando as empresas a entender melhor o comportamento do usu\u00e1rio e a tomar decis\u00f5es mais informadas.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d61723 e-con-full e-flex e-con e-child\" data-id=\"8d61723\" data-element_type=\"container\" id=\"titulo_4\">\n\t\t<div class=\"elementor-element elementor-element-32e1e02 e-con-full e-flex e-con e-child\" data-id=\"32e1e02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-424b3ff elementor-widget elementor-widget-heading\" data-id=\"424b3ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Experi\u00eancia do usu\u00e1rio<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfdfe1 elementor-widget elementor-widget-aux_blockquote\" data-id=\"7bfdfe1\" data-element_type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-au4662bb66\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-text-align-left aux-quote-symbol\"><p>La UX se refiere a la interacci\u00f3n que una persona tiene al utilizar un producto o servicio en l\u00ednea, como una plataforma de reserva hotelera o una tienda en l\u00ednea.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f0836 elementor-widget elementor-widget-text-editor\" data-id=\"89f0836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A qualidade da UX \u00e9 crucial para o sucesso de um neg\u00f3cio online, pois pode influenciar:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Satisfa\u00e7\u00e3o do cliente.<\/li>\n<li>Fidelidade \u00e0 marca.<\/li>\n<li>La probabilidad de que el cliente realice una compra o reserva.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>A experi\u00eancia do usu\u00e1rio abrange aspectos como a<strong> facilidade de uso, o design intuitivo, a velocidade de carregamento, a clareza das informa\u00e7\u00f5es e a capacidade de encontrar o que se procura.<\/strong> \u00c9 nesse ponto que as empresas geralmente investem no aprimoramento da experi\u00eancia do usu\u00e1rio para garantir que os clientes tenham<strong> intera\u00e7\u00f5es positivas e satisfat\u00f3rias <\/strong>com suas plataformas on-line. <\/p>\n<p>E, por fim, a <strong>otimiza\u00e7\u00e3o de sites \u00e9 o aprimoramento de um site para torn\u00e1-lo mais vis\u00edvel e eficaz nos mecanismos de pesquisa<\/strong>, o que, por sua vez, aumenta o tr\u00e1fego org\u00e2nico para o site. Isso pode incluir: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Otimiza\u00e7\u00e3o de conte\u00fado.<\/li>\n<li>A estrutura do site.<\/li>\n<li>A velocidade de carregamento.<\/li>\n<li>Usabilidade m\u00f3vel.<\/li>\n<li>Otimiza\u00e7\u00e3o de palavras-chave.<\/li>\n<li>Link building e outros fatores.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00c9 claro que todos os itens acima est\u00e3o interligados de uma forma quase m\u00e1gica, em que tudo se resume a um \u00fanico objetivo:<strong> ficar on-line<\/strong>, mas como fazer isso?<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Desenvolver e\/ou adquirir sites e aplicativos para comercializar produtos e servi\u00e7os on-line.<\/li>\n<li>Entenda a concorr\u00eancia on-line e como ela afeta as vendas off-line.<\/li>\n<li>Compreender as prefer\u00eancias e os comportamentos dos consumidores on-line.<\/li>\n<li>Adotar estrat\u00e9gias proativas para manter uma presen\u00e7a on-line s\u00f3lida.<\/li>\n<li>Identificar a diferencia\u00e7\u00e3o no processo competitivo.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-992afa8 e-con-full e-flex e-con e-child\" data-id=\"992afa8\" data-element_type=\"container\" id=\"titulo_5\">\n\t\t<div class=\"elementor-element elementor-element-6a08987 e-con-full e-flex e-con e-child\" data-id=\"6a08987\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b281db5 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"b281db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO e marketing de conte\u00fado para com\u00e9rcio eletr\u00f4nico <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015f6bb elementor-widget elementor-widget-text-editor\" data-id=\"015f6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A cria\u00e7\u00e3o de conte\u00fado relevante e otimizado, juntamente com uma s\u00f3lida estrat\u00e9gia de palavras-chave, pode melhorar suas classifica\u00e7\u00f5es nos mecanismos de pesquisa e atrair tr\u00e1fego org\u00e2nico de alta qualidade, mas como fazer isso? Continue lendo!  <\/p>\n<p>Em termos de SEO, h\u00e1 algumas a\u00e7\u00f5es que devem ser levadas em conta:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-701ca98 e-con-full e-flex e-con e-child\" data-id=\"701ca98\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1509b elementor-widget elementor-widget-accordion\" data-id=\"ab1509b\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1791\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">SEO On Page<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1791\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1791\"><p>refere-se \u00e0s pr\u00e1ticas e t\u00e9cnicas que s\u00e3o aplicadas diretamente ao site para melhorar sua visibilidade e classifica\u00e7\u00e3o nos mecanismos de busca. Isso inclui otimiza\u00e7\u00e3o de palavras-chave, estrutura do site, velocidade de carregamento, qualidade do conte\u00fado e outros fatores internos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1792\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">SEO fora da p\u00e1gina<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1792\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1792\"><p>s\u00e3o todas as a\u00e7\u00f5es tomadas fora do site para melhorar sua classifica\u00e7\u00e3o nos mecanismos de pesquisa. Isso inclui a cria\u00e7\u00e3o de links de qualidade, men\u00e7\u00f5es em redes sociais, participa\u00e7\u00e3o em f\u00f3runs e outros m\u00e9todos para aumentar a autoridade e a relev\u00e2ncia do site na Web. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1793\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Conte\u00fado de SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1793\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1793\"><p>concentra-se na cria\u00e7\u00e3o e otimiza\u00e7\u00e3o de conte\u00fado relevante, \u00fatil e de alta qualidade que atenda \u00e0s necessidades dos usu\u00e1rios e seja valorizado pelos mecanismos de pesquisa. Isso inclui pesquisa de palavras-chave, estrutura\u00e7\u00e3o do conte\u00fado e otimiza\u00e7\u00e3o para melhorar sua visibilidade nos resultados de pesquisa. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1794\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">SEO local<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1794\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1794\"><p>concentra-se em melhorar a visibilidade de uma empresa ou site nas pesquisas locais, especialmente no Google Maps e em outros diret\u00f3rios locais. Isso envolve a otimiza\u00e7\u00e3o das informa\u00e7\u00f5es da empresa, a geolocaliza\u00e7\u00e3o, a obten\u00e7\u00e3o de avalia\u00e7\u00f5es positivas e a participa\u00e7\u00e3o em atividades locais. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1795\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">SEO internacional<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1795\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1795\"><p>\u00e9 a pr\u00e1tica de otimizar um site para que ele seja vis\u00edvel e relevante em diferentes pa\u00edses e regi\u00f5es do mundo. Isso inclui a otimiza\u00e7\u00e3o do conte\u00fado para diferentes idiomas, a geolocaliza\u00e7\u00e3o, a estrutura\u00e7\u00e3o do site para p\u00fablicos internacionais e outros aspectos da internacionaliza\u00e7\u00e3o de SEO. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0e2f85 e-con-full e-flex e-con e-child\" data-id=\"f0e2f85\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a98cf elementor-widget elementor-widget-text-editor\" data-id=\"22a98cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para que uma empresa sobreviva, ela <strong>precisa se adaptar ao cen\u00e1rio de mudan\u00e7as no comportamento do consumidor,<\/strong> incluindo a transi\u00e7\u00e3o para as compras on-line.<\/p><p>Essa adapta\u00e7\u00e3o pode envolver o uso de ferramentas e tecnologias digitais para aprimorar a experi\u00eancia do cliente, como <strong>servi\u00e7os de retirada<\/strong> na loja, <strong>alertas geolocalizados<\/strong> e <strong>dispositivos interativos<\/strong> na loja.<\/p><p>Esses aspectos est\u00e3o intimamente relacionados \u00e0 integra\u00e7\u00e3o das estrat\u00e9gias de marketing digital, incluindo o marketing de conte\u00fado para envolver e atrair consumidores on-line e off-line.<\/p><p>De acordo com os dados do estudo <a href=\"https:\/\/es.semrush.com\/blog\/estudio-de-ecommerce-en-america-latina\/\" target=\"_blank\" rel=\"noopener\">Ecommerce Growth: Latin America 2021<\/a>, a distribui\u00e7\u00e3o de visitas de acordo com as fontes de tr\u00e1fego mostra<\/p><p><strong>o tr\u00e1fego org\u00e2nico representa 25,1%<\/strong>, seguido pelo<strong> tr\u00e1fego de refer\u00eancia com 12,3%<\/strong>, embora esteja abaixo do tr\u00e1fego direto, que chega a 50,4%.<\/p><p>Mas o que esses dados significam? A forte demonstra\u00e7\u00e3o de uma excelente estrat\u00e9gia de SEO para com\u00e9rcio eletr\u00f4nico, que compreende <strong>37,4%<\/strong>, torna-se um canal significativo com um papel de destaque na formula\u00e7\u00e3o de uma estrat\u00e9gia digital eficaz.<\/p><p>\u00c9 importante observar que essas tr\u00eas p\u00e1ginas<strong> se complementam e s\u00e3o essenciais para organizar o com\u00e9rcio eletr\u00f4nico e orientar o usu\u00e1rio pelo funil de vendas<\/strong>. Entretanto, o PDP \u00e9 o elemento mais importante durante o fechamento da venda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eeceb1 e-con-full e-flex e-con e-child\" data-id=\"5eeceb1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ddb8d54 e-con-full e-flex e-con e-child\" data-id=\"ddb8d54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce322e9 bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"ce322e9\" data-element_type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tPLP<br>(P\u00e1gina de listagem de produtos)\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tDe modo geral, a p\u00e1gina de listagem de produtos foi projetada para exibir nossos produtos que compartilham crit\u00e9rios de pesquisa ou categoriza\u00e7\u00e3o semelhantes.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f598e1c e-con-full e-flex e-con e-child\" data-id=\"f598e1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb80e38 bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"fb80e38\" data-element_type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tCLP<br>(p\u00e1gina de listagem de categorias)\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tA p\u00e1gina de listagem de categorias em um site de com\u00e9rcio eletr\u00f4nico \u00e9 a se\u00e7\u00e3o em que classificamos nossos produtos de acordo com caracter\u00edsticas ou crit\u00e9rios espec\u00edficos relevantes para as pesquisas dos usu\u00e1rios.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35a6a47 e-con-full e-flex e-con e-child\" data-id=\"35a6a47\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc481e0 bdt-flip-box-effect-flip bdt-flip-box-direction-left bdt-flip-box-3d-yes bdt-flip-box-easing-ease-out elementor-widget elementor-widget-bdt-flip-box\" data-id=\"cc481e0\" data-element_type=\"widget\" data-widget_type=\"bdt-flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bdt-flip-box\" data-settings=\"{&quot;flipTrigger&quot;:&quot;hover&quot;}\">\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-front\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"bdt-flip-box-layer-title\">\n\t\t\t\t\t\t\t\tPDP<br>(P\u00e1gina de detalhes do produto)\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bdt-flip-box-layer bdt-flip-box-back\">\n\t\t\t\t<div class=\"bdt-flip-box-layer-overlay\">\n\t\t\t\t\t<div class=\"bdt-flip-box-layer-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flip-box-layer-desc\">\n\t\t\t\t\t\t\t\tA p\u00e1gina de descri\u00e7\u00e3o do produto constitui a folha de dados do produto em si. Nessa p\u00e1gina, os usu\u00e1rios podem visualizar os detalhes espec\u00edficos de um produto. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba30889 e-con-full e-flex e-con e-child\" data-id=\"ba30889\" data-element_type=\"container\" id=\"titulo_6\">\n\t\t<div class=\"elementor-element elementor-element-fcefd05 e-con-full e-flex e-con e-child\" data-id=\"fcefd05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0539868 elementor-widget elementor-widget-heading\" data-id=\"0539868\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicidade paga em redes sociais e PPC para com\u00e9rcio eletr\u00f4nico <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4374457 elementor-widget elementor-widget-text-editor\" data-id=\"4374457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Esses m\u00e9todos pagos oferecem oportunidades exclusivas para atingir p\u00fablicos espec\u00edficos e gerar convers\u00f5es. Por meio de uma segmenta\u00e7\u00e3o precisa e de mensagens persuasivas, voc\u00ea pode maximizar o retorno do seu investimento em publicidade e aumentar suas vendas! <\/p>\n<p>Saiba do que se trata!<\/p>\n<p><strong>Pay-per-click (PPC)<\/strong> \u00e9 uma forma de publicidade on-line na qual o <strong>anunciante paga uma taxa<\/strong> (fixa ou determinada por leil\u00e3o) <strong>cada vez que um usu\u00e1rio clica em um de seus an\u00fancios, redirecionando-o para seu site.<\/strong> <\/p>\n<p>O objetivo de uma campanha de PPC \u00e9 levar os visitantes a um site espec\u00edfico, geralmente com o objetivo de influenciar os usu\u00e1rios a<strong> realizar uma a\u00e7\u00e3o espec\u00edfica<\/strong>, como registrar-se ou comprar um produto.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8618b1 elementor-widget elementor-widget-heading\" data-id=\"c8618b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outros termos <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ef0a5 elementor-widget elementor-widget-text-editor\" data-id=\"a3ef0a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para entender melhor o CFP, d\u00ea uma olhada nestes outros termos:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f27b173 e-con-full e-flex e-con e-child\" data-id=\"f27b173\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7347104 bdt-item-match-height--yes bdt-navigation-type-arrows bdt-carousel-style-carousel elementor-widget elementor-widget-bdt-review-card-carousel\" data-id=\"7347104\" data-element_type=\"widget\" data-widget_type=\"bdt-review-card-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div id=\"bdt-review-card-carousel-7347104\" class=\"bdt-arrows-align-center bdt-review-card-carousel\" data-settings=\"{&quot;autoplay&quot;:{&quot;delay&quot;:5000},&quot;loop&quot;:true,&quot;speed&quot;:500,&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:20,&quot;effect&quot;:&quot;carousel&quot;,&quot;breakpoints&quot;:{&quot;767&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:20,&quot;slidesPerGroup&quot;:1},&quot;1023&quot;:{&quot;slidesPerView&quot;:3,&quot;spaceBetween&quot;:20,&quot;slidesPerGroup&quot;:1}},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#bdt-review-card-carousel-7347104 .bdt-navigation-next&quot;,&quot;prevEl&quot;:&quot;#bdt-review-card-carousel-7347104 .bdt-navigation-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;#bdt-review-card-carousel-7347104 .swiper-pagination&quot;,&quot;type&quot;:&quot;&quot;,&quot;clickable&quot;:&quot;true&quot;,&quot;dynamicBullets&quot;:false},&quot;scrollbar&quot;:{&quot;el&quot;:&quot;#bdt-review-card-carousel-7347104 .swiper-scrollbar&quot;,&quot;hide&quot;:&quot;true&quot;},&quot;coverflowEffect&quot;:{&quot;rotate&quot;:50,&quot;stretch&quot;:0,&quot;depth&quot;:100,&quot;modifier&quot;:1,&quot;slideShadows&quot;:true},&quot;watchSlidesProgress&quot;:true}\">\n            <div class=\"swiper-carousel swiper\">\n                <div class=\"swiper-wrapper\">\n            \n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                CPC (custo por clique)            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p><span style=\"font-weight: 400\">refere-se ao custo que um anunciante paga cada vez que algu\u00e9m clica em seu an\u00fancio.\u00a0<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                CTR (Click-Through Rate)            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00a0\u00e9 a propor\u00e7\u00e3o de cliques que um link ou an\u00fancio recebe em compara\u00e7\u00e3o com o n\u00famero de vezes que \u00e9 exibido. \u00c9 calculada dividindo-se o n\u00famero de cliques pelo n\u00famero de impress\u00f5es e, em seguida, multiplicando-se por 100 para obter uma porcentagem. <\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Impress\u00e3o            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00a0refere-se ao n\u00famero de vezes que um an\u00fancio ou conte\u00fado \u00e9 exibido na tela, seja em um site, aplicativo m\u00f3vel ou outro meio de publicidade. Isso n\u00e3o implica necessariamente que o usu\u00e1rio tenha interagido com o an\u00fancio.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Segmenta\u00e7\u00e3o            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00e9 o processo de dividir um p\u00fablico-alvo em grupos menores e mais espec\u00edficos com base em dados demogr\u00e1ficos, comportamentos, interesses ou outros crit\u00e9rios relevantes. A segmenta\u00e7\u00e3o permite que os profissionais de marketing direcionem com mais precis\u00e3o seus p\u00fablicos-alvo com mensagens personalizadas.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Landing Page            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00e9 uma p\u00e1gina da Web projetada especificamente para receber e converter visitantes em leads ou clientes em potencial. Uma p\u00e1gina de destino geralmente est\u00e1 vinculada a uma campanha de marketing digital e tem um objetivo claro e espec\u00edfico, como baixar um e-book, assinar um boletim informativo ou comprar um produto.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Convers\u00e3o            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>ocorre quando um usu\u00e1rio conclui uma a\u00e7\u00e3o desejada pelo anunciante, como fazer uma compra, assinar um servi\u00e7o, preencher um formul\u00e1rio ou fazer download de um recurso. O termo pode variar de acordo com o objetivo da campanha.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n\n                                                    \n                <div class=\"bdt-ep-review-card-carousel-content\">\n\n                    \n                                                                <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Frequ\u00eancia            <\/h3>\n                                    \n                                            \n\n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>refere-se ao n\u00famero de vezes que um usu\u00e1rio m\u00e9dio viu um determinado an\u00fancio em um per\u00edodo de tempo espec\u00edfico. Por exemplo, se um usu\u00e1rio v\u00ea o mesmo an\u00fancio tr\u00eas vezes, a frequ\u00eancia do an\u00fancio para esse usu\u00e1rio \u00e9 tr\u00eas.<br \/>A frequ\u00eancia \u00e9 importante para evitar a fadiga do an\u00fancio e a exposi\u00e7\u00e3o excessiva do an\u00fancio aos usu\u00e1rios.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-position-z-index bdt-position-center bdt-visible@m\">\n\t\t\t\t<div class=\"bdt-arrows-container bdt-slidenav-container\">\n\t\t\t\t\t<div class=\"bdt-navigation-prev bdt-slidenav-previous bdt-icon bdt-slidenav\">\n\t\t\t\t\t\t<i class=\"ep-icon-arrow-left-0\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"bdt-navigation-next bdt-slidenav-next bdt-icon bdt-slidenav\">\n\t\t\t\t\t\t<i class=\"ep-icon-arrow-right-0\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4568e3f e-con-full e-flex e-con e-child\" data-id=\"4568e3f\" data-element_type=\"container\" id=\"titulo_7\">\n\t\t<div class=\"elementor-element elementor-element-f94eeae e-con-full e-flex e-con e-child\" data-id=\"f94eeae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7be5a elementor-widget elementor-widget-heading\" data-id=\"6f7be5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gias de marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a648a elementor-widget elementor-widget-heading\" data-id=\"c4a648a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">por e-mail para com\u00e9rcio eletr\u00f4nico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb778a elementor-widget elementor-widget-text-editor\" data-id=\"fcb778a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Essa poderosa ferramenta tamb\u00e9m \u00e9 conhecida como e-mail e \u00e9 usada principalmente para envolver os clientes e promover a fidelidade \u00e0 marca. De <strong>boletins informativos<\/strong> a e-mails de <strong>carrinhos abandonados<\/strong>, os especialistas em com\u00e9rcio eletr\u00f4nico usam essas estrat\u00e9gias de e-mail para manter seus clientes envolvidos e aumentar as convers\u00f5es. <\/p>\n<p>Outras formas de envio de e-mail incluem as seguintes:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Boletins informativos.<\/li>\n<li>Promo\u00e7\u00f5es.<\/li>\n<li>Obrigado por seus e-mails.<\/li>\n<li>Recomenda\u00e7\u00f5es de produtos.<\/li>\n<li>Mensagem para encerrar um registro.<\/li>\n<li>E-mails para clientes desatualizados.<\/li>\n<li>Venda cruzada.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Por outro lado, as ferramentas de e-mail mais populares s\u00e3o as seguintes:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-696900a e-con-full e-flex e-con e-child\" data-id=\"696900a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b99c005 bdt-navigation-type-dots elementor-widget elementor-widget-bdt-fancy-slider\" data-id=\"b99c005\" data-element_type=\"widget\" data-widget_type=\"bdt-fancy-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"bdt-ep-fancy-slider-b99c005\" class=\"bdt-ep-fancy-slider bdt-dots-align-bottom-center\" data-settings=\"{&quot;autoplay&quot;:{&quot;delay&quot;:5000},&quot;loop&quot;:true,&quot;speed&quot;:600,&quot;effect&quot;:&quot;fade&quot;,&quot;fadeEffect&quot;:{&quot;crossFade&quot;:true},&quot;lazy&quot;:true,&quot;slidesPerView&quot;:1,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#bdt-ep-fancy-slider-b99c005 .bdt-navigation-next&quot;,&quot;prevEl&quot;:&quot;#bdt-ep-fancy-slider-b99c005 .bdt-navigation-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;#bdt-ep-fancy-slider-b99c005 .swiper-pagination&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;clickable&quot;:&quot;true&quot;,&quot;dynamicBullets&quot;:false},&quot;scrollbar&quot;:{&quot;el&quot;:&quot;#bdt-ep-fancy-slider-b99c005 .swiper-scrollbar&quot;,&quot;hide&quot;:&quot;true&quot;}}\">\n\t\t\t<div class=\"swiper-carousel swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"swiper-slide bdt-ep-fancy-slider-item elementor-repeater-item-7e68a86\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-image\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-text\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.omnisend.com\/aff-sms-marketing\/?irclickid=TM7TLYQxSxyPTEMQXVWukXN9UkHwx81000000w0&amp;irpartnerid=1963361&amp;irprogramid=21260&amp;irgwc=1\" target=\"_blank\" rel=\"noopener\">Omnisend<\/a>: oferece um servi\u00e7o completo, integrando as principais plataformas de com\u00e9rcio eletr\u00f4nico, como Shopify ou WooCommerce, por exemplo. Para torn\u00e1-lo mais interativo, nesse site voc\u00ea pode usar os modelos pr\u00e9-desenhados e adapt\u00e1-lo ao seu estilo.<\/p>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"swiper-slide bdt-ep-fancy-slider-item elementor-repeater-item-4f7368c\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-image\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-text\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_medium=partner&amp;utm_source=0010V00002R8I2A\" target=\"_blank\" rel=\"noopener\">Klaviyo<\/a>: permite que voc\u00ea envie e-mails e mensagens SMS. Suas principais fun\u00e7\u00f5es incluem segmenta\u00e7\u00e3o, an\u00e1lise de dados e relat\u00f3rios.<\/p>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"swiper-slide bdt-ep-fancy-slider-item elementor-repeater-item-81f20b0\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-image\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-text\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/mailchimp.com\/es\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a>: esse site foi projetado especialmente para o com\u00e9rcio eletr\u00f4nico, sabe por qu\u00ea? Porque ele tem uma automa\u00e7\u00e3o incr\u00edvel para as marcas.<\/p>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"bdt-position-z-index bdt-position-bottom-center\">\n\t\t\t\t<div class=\"bdt-dots-container\">\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee0b1b e-con-full e-flex e-con e-child\" data-id=\"2ee0b1b\" data-element_type=\"container\" id=\"titulo_8\">\n\t\t<div class=\"elementor-element elementor-element-3990b8b e-con-full e-flex e-con e-child\" data-id=\"3990b8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a98c0b7 elementor-widget elementor-widget-heading\" data-id=\"a98c0b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uso do Analytics para melhorar a estrat\u00e9gia de com\u00e9rcio eletr\u00f4nico <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7455adc elementor-widget elementor-widget-text-editor\" data-id=\"7455adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sem d\u00favida, essa \u00e9 a ferramenta por excel\u00eancia que o ajudar\u00e1 a determinar se o seu plano de marketing est\u00e1 no caminho certo ou n\u00e3o. Muitas vezes, as pessoas confundem publicidade com marketing ou vice-versa. Na realidade, o marketing \u00e9 uma categoria geral e a publicidade faz parte dessa categoria.  <\/p>\n<p>A publicidade \u00e9 uma forma \u00fanica de marketing porque envolve a maneira como voc\u00ea promove diretamente seus produtos e quase sempre exige que a empresa pague uma taxa para que seus an\u00fancios atinjam um grande n\u00famero de pessoas.<\/p>\n<p>Felizmente, o mundo de hoje oferece ferramentas incr\u00edveis para que voc\u00ea n\u00e3o se perca no vasto mundo da publicidade. Por exemplo, voc\u00ea pode anunciar no<strong> Google ou no Facebook<\/strong> segmentando usu\u00e1rios que pesquisaram produtos semelhantes. <\/p>\n<p>Voc\u00ea tamb\u00e9m pode segmentar de acordo com outros aspectos, como:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Sexo.<\/li>\n<li>Dados demogr\u00e1ficos.<\/li>\n<li>Idade.<\/li>\n<li>Localiza\u00e7\u00e3o on-line.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Para fundamentar melhor todas essas informa\u00e7\u00f5es, voc\u00ea pode usar essas ferramentas:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4305333 e-con-full e-flex e-con e-child\" data-id=\"4305333\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7cdd1 elementor-widget elementor-widget-bdt-accordion\" data-id=\"bd7cdd1\" data-element_type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-bd7cdd1\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:false,&quot;multiple&quot;:false,&quot;transition&quot;:&quot;ease-in-out&quot;}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-bd7cdd1&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item bdt-open\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-google-ads\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"google-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGoogle Ads\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>\u00e9 seu balc\u00e3o \u00fanico para criar, segmentar e pagar por an\u00fancios exibidos no Google e em sua rede.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-amazon-ads\"\n\t\t\t\t\t\t\tdata-accordion-index=\"1\" data-title=\"amazon-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAmazon Ads\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>\u00a0s\u00e3o solu\u00e7\u00f5es para promover seus produtos e sua marca na Amazon.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-facebook-ads\"\n\t\t\t\t\t\t\tdata-accordion-index=\"2\" data-title=\"facebook-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFacebook Ads\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>esse \u00e9 um painel para configurar e direcionar an\u00fancios no Facebook e no Instagram.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-google-merchant-center\"\n\t\t\t\t\t\t\tdata-accordion-index=\"3\" data-title=\"google-merchant-center\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGoogle Merchant Center\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>\u00a0essa \u00e9 a melhor maneira de registrar seus produtos na se\u00e7\u00e3o Google Shopping do mecanismo de busca. Em outras palavras, os visitantes podem comprar seus produtos diretamente pelo Google.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-pinterest-ads\"\n\t\t\t\t\t\t\tdata-accordion-index=\"4\" data-title=\"pinterest-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPinterest Ads\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>\u00e9 um gerenciador de an\u00fancios em que voc\u00ea escolhe um alvo, insere seu design e produto e, em seguida, lan\u00e7a o an\u00fancio para que os usu\u00e1rios do Pinterest o vejam.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"\n\t\t\t\t\t\t\tbdt-ep-accordion-bing-ads\"\n\t\t\t\t\t\t\tdata-accordion-index=\"5\" data-title=\"bing-ads\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"fa-fw e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-display-inline-block\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBing Ads\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<p>essa \u00e9 a plataforma de publicidade para alcan\u00e7ar mais clientes por meio do mecanismo de pesquisa do Bing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f03b33 e-con-full e-flex e-con e-child\" data-id=\"4f03b33\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73e210a e-con-full e-flex e-con e-child\" data-id=\"73e210a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc9372 elementor-widget elementor-widget-heading\" data-id=\"acc9372\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dados da parte zero<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af62fee elementor-widget elementor-widget-text-editor\" data-id=\"af62fee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Isso se refere \u00e0s informa\u00e7\u00f5es que os clientes fornecem <strong>volunt\u00e1ria e conscientemente<\/strong>.<\/p>\n<p>Esses dados podem incluir inten\u00e7\u00e3o de compra, informa\u00e7\u00f5es pessoais relevantes ou prefer\u00eancias sobre como eles desejam ser reconhecidos pela marca.<\/p>\n<p>Mas de onde obtemos esses dados?<\/p>\n<p>A pr\u00e1tica mais comum envolve a realiza\u00e7\u00e3o de <strong>pesquisas<\/strong>, seja por meio do seu site ou nas m\u00eddias sociais.<\/p>\n<p>No contexto do <strong>Zero Party Data<\/strong>, \u00e9 essencial reconhecer que as informa\u00e7\u00f5es fornecidas pelo cliente <strong>n\u00e3o s\u00e3o gratuitas<\/strong>. Se eles est\u00e3o compartilhando dados valiosos, <strong>sua marca deve oferecer algo em troca, como descontos, brindes, cupons ou melhorias na experi\u00eancia do usu\u00e1rio<\/strong>. <\/p>\n<p>Por exemplo, voc\u00ea pode realizar pesquisas perguntando se eles preferem fazer compras on-line ou em lojas f\u00edsicas e, em troca, oferecer a eles a oportunidade de participar de sorteios de produtos. Isso lhe d\u00e1 um feedback direto sobre a viabilidade de abrir uma loja f\u00edsica para sua empresa. <\/p>\n<p>Para participar desse sorteio, os clientes devem fornecer seus detalhes de contato, o que estabelece um consentimento impl\u00edcito.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adbe45 elementor-widget elementor-widget-heading\" data-id=\"2adbe45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qual \u00e9 o seu objetivo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb674 elementor-widget elementor-widget-text-editor\" data-id=\"26eb674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A principal utilidade desse tipo de dados est\u00e1 na <strong>hiperpersonaliza\u00e7\u00e3o<\/strong>. Com as informa\u00e7\u00f5es fornecidas diretamente pelo usu\u00e1rio, as marcas podem oferecer servi\u00e7os muito mais personalizados, como recomenda\u00e7\u00f5es de produtos, contas de usu\u00e1rio sob medida e experi\u00eancias personalizadas.  <\/p>\n<p>Isso ajuda a<strong> criar a fidelidade do cliente e um relacionamento s\u00f3lido<\/strong>, no qual voc\u00ea obt\u00e9m informa\u00e7\u00f5es valiosas para aprimorar seus servi\u00e7os e o cliente obt\u00e9m o que deseja, confiando em sua marca.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7333597 e-con-full e-flex e-con e-child\" data-id=\"7333597\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-511a199 e-con-full e-flex e-con e-child\" data-id=\"511a199\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a30bbd0 elementor-widget elementor-widget-heading\" data-id=\"a30bbd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rotas de convers\u00e3o <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1990ddd elementor-widget elementor-widget-text-editor\" data-id=\"1990ddd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O processo pelo qual<strong> um visitante an\u00f4nimo do site \u00e9 transformado em um lead identificado<\/strong>. Essa jornada de convers\u00e3o compreende uma oferta de conte\u00fado relevante, uma chamada para a\u00e7\u00e3o, uma p\u00e1gina de destino e uma p\u00e1gina de agradecimento. <\/p>\n<p>Para se tornar um <strong>lead<\/strong>, o visitante descobre uma oferta de conte\u00fado que o atrai (esse \u00e9 o seu conte\u00fado relevante), clica no bot\u00e3o de call-to-action para acessar esse conte\u00fado e \u00e9 direcionado para uma p\u00e1gina de destino. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4b2d0 elementor-widget elementor-widget-text-editor\" data-id=\"3b4b2d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nessa p\u00e1gina,<strong> o visitante pode fornecer suas informa\u00e7\u00f5es em um formul\u00e1rio em troca de acesso \u00e0 pr\u00f3pria oferta<\/strong>. Ao enviar esse formul\u00e1rio, o visitante se torna um lead e \u00e9 direcionado para uma p\u00e1gina de agradecimento na qual recebe a oferta. <\/p>\n<p>Projetar e implementar os caminhos de convers\u00e3o corretos <strong>permite que voc\u00ea conduza os visitantes do site de forma mais eficaz pelo processo de compra e facilita a transforma\u00e7\u00e3o deles em clientes e defensores<\/strong>.<\/p>\n<p>Como obter um caminho de convers\u00e3o eficaz? Leve em conta esses par\u00e2metros: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Crie conte\u00fado apropriado e relevante para sua marca.<\/li>\n<li>Integre uma p\u00e1gina de destino para cada buyer persona.<\/li>\n<li>Escreva chamadas para a\u00e7\u00e3o que sejam envolventes e empolgantes.<\/li>\n<li>Otimize uma p\u00e1gina de agradecimento.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a557790 e-con-full e-flex e-con e-child\" data-id=\"a557790\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f476d elementor-widget elementor-widget-heading\" data-id=\"f5f476d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Convers\u00f5es em v\u00e1rios dispositivos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c712 elementor-widget elementor-widget-text-editor\" data-id=\"c17c712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O telefone celular tornou-se o elo entre os dois mundos. Com base nos dados<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/connecting-the-dots-measuring-your-micromoments-strategy\/\" target=\"_blank\" rel=\"noopener\"> do Google Ads<\/a>, quando as pessoas usam a pesquisa no celular para ajud\u00e1-las a tomar uma decis\u00e3o:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Eles t\u00eam<strong> 57%<\/strong> mais chances de visitar a loja f\u00edsica.<\/li><li>H\u00e1 uma probabilidade <strong>39%<\/strong> maior de ligar para a empresa por telefone.<\/li><li>Eles t\u00eam<strong> 51%<\/strong> mais chances de fazer uma compra.<\/li><\/ul><\/li><\/ul><p>Mesmo quando est\u00e3o fisicamente em uma loja, 8<strong>2% dos usu\u00e1rios m\u00f3veis recorrem a seus dispositivos para ajud\u00e1-los a tomar uma decis\u00e3o sobre um produto<\/strong>. Com esses dados convincentes, \u00e9 fundamental identificar os micro-momentos de convers\u00e3o entre dispositivos e determinar como medi-los para melhorar a convers\u00e3o.<\/p><p>\u00c9 por isso que as estrat\u00e9gias de marketing est\u00e3o enfrentando um novo desafio:<strong> encontrar m\u00e9todos de medi\u00e7\u00e3o que forne\u00e7am uma vis\u00e3o hol\u00edstica dos neg\u00f3cios e eliminem os silos entre as a\u00e7\u00f5es on-line e off-line<\/strong>. Em vez de se concentrar nas transa\u00e7\u00f5es, trata-se de <strong>modelar e medir<\/strong> com precis\u00e3o cir\u00fargica o valor que trazemos para os clientes e para a empresa.<\/p><p>Nesse contexto, o celular atua como um nexo entre os dois mundos. Desde 2013, os especialistas em com\u00e9rcio eletr\u00f4nico do <strong>Google Ads<\/strong> t\u00eam trabalhado arduamente para melhorar o acompanhamento de convers\u00f5es entre dispositivos em resposta aos novos h\u00e1bitos de navega\u00e7\u00e3o dos usu\u00e1rios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548d48c elementor-widget elementor-widget-aux_blockquote\" data-id=\"548d48c\" data-element_type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-au8a767d60\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-quote-symbol\"><p><p style=\"text-align: center\">Los usuarios se conectan durante todo el d\u00eda, en numerosas sesiones breves, desde diversos lugares y dispositivos, lo que dificulta la consolidaci\u00f3n de los datos de navegaci\u00f3n a nivel de usuario y deja lagunas significativas en la medici\u00f3n del rendimiento de nuestras campa\u00f1as.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ea9a4 elementor-widget elementor-widget-text-editor\" data-id=\"b0ea9a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A m\u00e9trica de Convers\u00f5es totais estimadas do Google Ads de 2013 foi um avan\u00e7o significativo. Essa m\u00e9trica representa uma aproxima\u00e7\u00e3o das convers\u00f5es geradas em processos de compra que envolvem v\u00e1rios dispositivos, desde o primeiro clique em um an\u00fancio at\u00e9 a convers\u00e3o final. <\/p>\n<p>Essa m\u00e9trica tamb\u00e9m captura outras convers\u00f5es, como:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Vendas em lojas f\u00edsicas.<\/li>\n<li>Convers\u00f5es telef\u00f4nicas.<\/li>\n<li>Convers\u00f5es entre navegadores.<\/li>\n<li>Aplicativos da Web.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>O objetivo \u00e9 identificar todas as convers\u00f5es de an\u00fancios feitas pelo mesmo usu\u00e1rio, independentemente de seu canal, dispositivo ou navegador de origem e compra.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a5112 e-con-full e-flex e-con e-child\" data-id=\"93a5112\" data-element_type=\"container\" id=\"titulo_9\">\n\t\t<div class=\"elementor-element elementor-element-605aa48 e-con-full e-flex e-con e-child\" data-id=\"605aa48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f96f261 sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"f96f261\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fidelidade do cliente e programas de fidelidade <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7924c3c elementor-widget elementor-widget-text-editor\" data-id=\"7924c3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A fidelidade \u00e9 t\u00e3o importante quanto a aquisi\u00e7\u00e3o de novos clientes. <strong>Programas de fidelidade, promo\u00e7\u00f5es exclusivas e atendimento ao cliente podem transformar compradores ocasionais em defensores da marca e geradores de receita recorrente.<\/strong><\/p>\n<p>Uma estrat\u00e9gia de fideliza\u00e7\u00e3o de clientes \u00e9 um conjunto de a\u00e7\u00f5es coordenadas para incentivar o cliente a permanecer fiel a uma marca ou bandeira. Ela se concentra nos desejos do cliente, como <strong>personaliza\u00e7\u00e3o, reconhecimento e benef\u00edcios<\/strong>, e \u00e9 implementada por meio de uma variedade de ferramentas, tanto na loja quanto on-line. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4837a19 elementor-widget elementor-widget-heading\" data-id=\"4837a19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mas o que o comp\u00f5e?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d81f29 elementor-widget elementor-widget-text-editor\" data-id=\"8d81f29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Os indicadores de fidelidade do cliente incluem o <strong>Net Promoter Score<\/strong> ou <a href=\"https:\/\/offers.hubspot.es\/metricas-de-atencion-al-cliente?hubs_signup-url=blog.hubspot.es%2Fservice%2Fguia-fidelidad-cliente&amp;hubs_signup-cta=NPS&amp;hubs_post=blog.hubspot.es%2Fservice%2Fguia-fidelidad-cliente&amp;hubs_post-cta=NPS&amp;_ga=2.170682404.504136739.1706668000-1102214353.1694803391&amp;_gl=1*45t5xm*_ga*MTEwMjIxNDM1My4xNjk0ODAzMzkx*_ga_PGS0GR6KHN*MTcwNjcyMzIwMS4yNS4wLjE3MDY3MjMyMDEuNjAuMC4w\" target=\"_blank\" rel=\"noopener\"><strong>NPS <\/strong><\/a>(que \u00e9 obtido por meio de pesquisas de satisfa\u00e7\u00e3o), <strong>a taxa de novas compras e a taxa de incita\u00e7\u00e3o de vendas<\/strong>. Isso significa que o \u00edndice de fidelidade do cliente combina essas tr\u00eas medidas de fidelidade para <strong>avaliar melhor a fidelidade do cliente<\/strong>.<\/p><p>Al\u00e9m disso, busca implementar a\u00e7\u00f5es comerciais e de marketing com o objetivo de construir um relacionamento duradouro com os clientes. Por meio desse processo,<strong> os clientes s\u00e3o incentivados a fazer novas compras em um per\u00edodo de tempo mais longo ou mais curto<\/strong>. Ao capitalizar sobre clientes satisfeitos que compram e consomem seus produtos e servi\u00e7os, voc\u00ea pode gerar receitas regulares.<\/p><p>As empresas que t\u00eam uma boa compreens\u00e3o da fidelidade do cliente e de sua import\u00e2ncia n\u00e3o hesitam em tomar todas as medidas poss\u00edveis para gerar clientes fi\u00e9is. <strong>Embora a fidelidade seja mais um conceito de marketing, ela tamb\u00e9m diz respeito ao campo das rela\u00e7\u00f5es com os clientes<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daedf91 elementor-widget elementor-widget-heading\" data-id=\"daedf91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tipos de fidelidade:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded2391 elementor-widget elementor-widget-text-editor\" data-id=\"ded2391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A seguir, apresentamos uma lista dos quatro tipos de fidelidade para complementar a resposta \u00e0 pergunta sobre o que \u00e9 fidelidade do cliente.<\/p>\n<ul>\n<li>Lealdade induzida ou sofrida.<\/li>\n<li>Lealdade comportamental.<\/li>\n<li>A lealdade buscada.<\/li>\n<li>Lealdade de atitude.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b393ff6 elementor-widget elementor-widget-aux_blockquote\" data-id=\"b393ff6\" data-element_type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-au1284528f\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-quote-symbol\"><p><p style=\"text-align: center\">La mejora continua es un pilar importante para mantenerse competitivo. Los clientes tienen demandas cada vez mayores y el mercado actual los acostumbra a un alto nivel de calidad.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb8974 elementor-widget elementor-widget-aux_blockquote\" data-id=\"cfb8974\" data-element_type=\"widget\" data-widget_type=\"aux_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-quote aux-parent-auea5b669c\"><blockquote class=\"aux-elem-quote aux-blockquote-normal aux-quote-symbol\"><p><p style=\"text-align: center\">Debe ser capaz de ofrecer constantemente a los clientes productos y servicios que est\u00e9n a la altura de sus expectativas.<\/p><\/blockquote><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6d5612 e-con-full e-flex e-con e-child\" data-id=\"b6d5612\" data-element_type=\"container\" id=\"titulo_10\">\n\t\t<div class=\"elementor-element elementor-element-2ac142e e-con-full e-flex e-con e-child\" data-id=\"2ac142e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fae9e0 elementor-widget elementor-widget-heading\" data-id=\"9fae9e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tend\u00eancias emergentes no com\u00e9rcio eletr\u00f4nico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b055680 elementor-widget elementor-widget-text-editor\" data-id=\"b055680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O mundo do com\u00e9rcio eletr\u00f4nico est\u00e1 em constante evolu\u00e7\u00e3o, portanto, \u00e9 preciso acompanhar as tend\u00eancias emergentes: desde a integra\u00e7\u00e3o de tecnologias como a realidade aumentada at\u00e9 a personaliza\u00e7\u00e3o avan\u00e7ada, as oportunidades de inovar e se destacar s\u00e3o infinitas.<\/p>\n<p>At\u00e9 2024, novas tend\u00eancias est\u00e3o no horizonte:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174e65 e-con-full e-flex e-con e-child\" data-id=\"0174e65\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b639120 bdt-navigation-type-dots elementor-widget elementor-widget-bdt-fancy-slider\" data-id=\"b639120\" data-element_type=\"widget\" data-widget_type=\"bdt-fancy-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"bdt-ep-fancy-slider-b639120\" class=\"bdt-ep-fancy-slider bdt-dots-align-bottom-center\" data-settings=\"{&quot;autoplay&quot;:{&quot;delay&quot;:5000},&quot;loop&quot;:true,&quot;speed&quot;:600,&quot;effect&quot;:&quot;fade&quot;,&quot;fadeEffect&quot;:{&quot;crossFade&quot;:true},&quot;lazy&quot;:true,&quot;slidesPerView&quot;:1,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#bdt-ep-fancy-slider-b639120 .bdt-navigation-next&quot;,&quot;prevEl&quot;:&quot;#bdt-ep-fancy-slider-b639120 .bdt-navigation-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;#bdt-ep-fancy-slider-b639120 .swiper-pagination&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;clickable&quot;:&quot;true&quot;,&quot;dynamicBullets&quot;:false},&quot;scrollbar&quot;:{&quot;el&quot;:&quot;#bdt-ep-fancy-slider-b639120 .swiper-scrollbar&quot;,&quot;hide&quot;:&quot;true&quot;}}\">\n\t\t\t<div class=\"swiper-carousel swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"swiper-slide bdt-ep-fancy-slider-item elementor-repeater-item-4422b26\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-image\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-text\">\n\t\t\t\t\t\t\t\t<ul><li>O uso da voz para compras ou com\u00e9rcio por voz.<\/li><li>M\u00e9todos de pagamento inovadores, como impress\u00f5es digitais ou identifica\u00e7\u00e3o digital.<\/li><li>A implementa\u00e7\u00e3o do blockchain nos processos de compra e venda.<\/li><li>A ado\u00e7\u00e3o de portais de autoatendimento para clientes.<\/li><li>Melhorar o atendimento ao cliente por meio de v\u00e1rias ferramentas.<\/li><li>O aumento dos modelos de assinatura de produtos e servi\u00e7os.<\/li><li>A ado\u00e7\u00e3o de arquiteturas de com\u00e9rcio sem cabe\u00e7a para maior flexibilidade.<\/li><li>A otimiza\u00e7\u00e3o da tecnologia usada no com\u00e9rcio eletr\u00f4nico ou na pilha de tecnologia.<\/li><\/ul>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"swiper-slide bdt-ep-fancy-slider-item elementor-repeater-item-7e68a86\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-image\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-content\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-fancy-slider-text\">\n\t\t\t\t\t\t\t\t<ul><li>A integra\u00e7\u00e3o da intelig\u00eancia artificial nas plataformas de com\u00e9rcio eletr\u00f4nico.<\/li><li>A implementa\u00e7\u00e3o de lojas on-line interativas.<\/li><li>Design responsivo e a ascens\u00e3o do com\u00e9rcio social.<\/li><li>A import\u00e2ncia do SEO para a visibilidade on-line.<\/li><li>O uso de v\u00eddeos curtos como uma ferramenta de marketing.<\/li><li>O foco na sustentabilidade em todos os est\u00e1gios do processo de vendas.<\/li><li>O surgimento de compras ao vivo por meio de redes sociais dedicadas \u00e0 venda de produtos.<\/li><li>A pesquisa visual de produtos.<\/li><li>A fun\u00e7\u00e3o dos influenciadores na promo\u00e7\u00e3o de produtos.<\/li><li>A promo\u00e7\u00e3o de conte\u00fado gerado pelo usu\u00e1rio ou UGC.<br \/><br \/><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"bdt-position-z-index bdt-position-bottom-center\">\n\t\t\t\t<div class=\"bdt-dots-container\">\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4605ec4 e-con-full e-flex e-con e-child\" data-id=\"4605ec4\" data-element_type=\"container\" id=\"titulo_11\">\n\t\t<div class=\"elementor-element elementor-element-ce098cb e-con-full e-flex e-con e-child\" data-id=\"ce098cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6282a sube-gradient-1 elementor-widget elementor-widget-heading\" data-id=\"dc6282a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hist\u00f3rias de sucesso no com\u00e9rcio eletr\u00f4nico <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4d649 elementor-widget elementor-widget-text-editor\" data-id=\"5e4d649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c9 importante observar que, embora o sucesso n\u00e3o seja uma miragem, ele \u00e9 apoiado por casos reais de empresas que aproveitaram as oportunidades digitais.<\/p>\n<p>Estudar e aprender com esses casos pode lhe dar algumas ideias e estrat\u00e9gias muito \u00fateis para implementar seu pr\u00f3prio espa\u00e7o on-line. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf2e027 e-con-full e-flex e-con e-child\" data-id=\"bf2e027\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c190ff elementor-widget elementor-widget-aux_tabs\" data-id=\"1c190ff\" data-element_type=\"widget\" data-widget_type=\"aux_tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"widget-container aux-widget-tabs aux-parent-au43a92ba5\"><div class=\"widget-tabs widget-container bordered\"><div class=\"widget-inner aux-horizontal\"> <ul class=\"tabs\"><li><a id=\"aux-tab-2941\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2941\">Neutrogena<\/a><\/li><li><a id=\"aux-tab-2942\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2942\">Fiverr<\/a><\/li><li><a id=\"aux-tab-2943\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2943\">Amazon<\/a><\/li><li><a id=\"aux-tab-2944\" href=\"#\" role=\"tab\" aria-controls=\"aux-tab-content-2944\">Soloporteros<\/a><\/li><\/ul><ul class=\"tabs-content\"><li><div id=\"aux-tab-content-2941\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2941\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Neutrogena<\/strong><br><br>\n\n      Essa marca conseguiu se destacar gra\u00e7as \u00e0 sua <strong>estrat\u00e9gia focada no produto<\/strong>.\n      Ao analisar o comportamento anterior do usu\u00e1rio na p\u00e1gina do carrinho, <strong>eles identificaram que 75% dos compradores tendiam a comprar v\u00e1rios produtos da mesma categoria simultaneamente<\/strong>. Para aumentar o n\u00famero de itens vendidos em uma \u00fanica transa\u00e7\u00e3o, eles desenvolveram uma variedade de pacotes de produtos pertencentes \u00e0 mesma categoria.\n      Para apoiar essa iniciativa, uma s\u00e9rie de an\u00fancios de redirecionamento foi implementada, apresentando as diferentes categorias de produtos e incluindo descontos para motivar os usu\u00e1rios a fazer uma compra.\n      Essa estrat\u00e9gia \u00e9 particularmente relevante, pois <strong>os custos de envio representam um dos principais desafios do com\u00e9rcio<\/strong> eletr\u00f4nico. Ao combinar v\u00e1rios produtos em uma \u00fanica compra, a <a href=\"https:\/\/www.neutrogena.com.mx\/\" target=\"_blank\" rel=\"noopener\"><strong>Neutrogena<\/strong><\/a> conseguiu aumentar o valor m\u00e9dio do pedido, o que, por sua vez, permitiu oferecer melhores taxas de envio e melhorar tanto a taxa de convers\u00e3o quanto a lucratividade da empresa.\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img decoding=\"async\" class=\"alignnone size-medium wp-image-17304\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/1.-Neutrogena_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-2942\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2942\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Fiverr<\/strong><br><br>\n\n      Reconhecida como uma plataforma global para <strong>servi\u00e7os criativos e de design<\/strong>, essa plataforma permite que os usu\u00e1rios ofere\u00e7am seus servi\u00e7os a partir de um pre\u00e7o base de US$ 5. Por meio de seu perfil, <strong>voc\u00ea pode apresentar seus servi\u00e7os juntamente com a taxa que cobrar\u00e1, mostrar seu portf\u00f3lio com projetos anteriores e avalia\u00e7\u00f5es de clientes<\/strong>. \u00c0 medida que recebe melhores avalia\u00e7\u00f5es de seu trabalho, voc\u00ea ganha pontos e aumenta sua reputa\u00e7\u00e3o.\n      Nos \u00faltimos anos, esse site ganhou popularidade gra\u00e7as \u00e0 sua abordagem de coworking internacional, em que profissionais de marketing, design, vendas e outros oferecem seus servi\u00e7os a pre\u00e7os acess\u00edveis, sem intermedi\u00e1rios.\n      <strong>Mas qual \u00e9 a melhor maneira de aproveit\u00e1-lo ao m\u00e1ximo?<\/strong>\n      O segredo est\u00e1 em sua f\u00f3rmula simples:\n      <em>Competir oferecendo qualidade e pre\u00e7os competitivos, juntamente com um servi\u00e7o r\u00e1pido que elimina a necessidade de os consumidores navegarem entre uma ampla gama de profissionais.<\/em>\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17307\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/2.-Fiverr-_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-2943\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2943\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Amazon<\/strong><br><br>\n\n      Como uma das empresas mais valiosas de <strong><a href=\"https:\/\/world.wallstreetenglish.com\/login\" target=\"_blank\" rel=\"noopener\">Wall Street<\/a><\/strong>, de acordo com dados do jornal espanhol <strong><a href=\"https:\/\/www.hora.es\/wall-street\/#:~:text=%C2%BFCu%C3%A1les%20son%20las%20empresas%20m%C3%A1s%20valiosas%20de%20Wall,Los%20m%C3%A1s%20grandes%20...%205%20Otras%20empresas%20\" target=\"_blank\" rel=\"noopener\">hora.es<\/a><\/strong>, seria redundante o que essa empresa faz, portanto, as caracter\u00edsticas mais marcantes dessa multinacional que a levaram ao sucesso s\u00e3o as seguintes:\n      <ul>\n        <li>Produtos aut\u00eanticos.<\/li>\n        <li>Vale-presente.<\/li>\n        <li>Assinatura do <strong><a href=\"https:\/\/www.amazon.com.mx\/s?k=amazon+prime&amp;adgrpid=1164383296867081&amp;hvadid=72774207157125&amp;hvbmt=be&amp;hvdev=c&amp;hvlocphy=144366&amp;hvnetw=o&amp;hvqmt=e&amp;hvtargid=kwd-72774376672970%3Aloc-119&amp;hydadcr=26975_11696034&amp;tag=msndeskstdmx-20&amp;ref=pd_sl_u2thbty81_e\" target=\"_blank\" rel=\"noopener\">Amazon Prime<\/a><\/strong>.<\/li>\n        <li>O principal varejista.<\/li>\n        <li>Compras sem registro.<\/li>\n        <li>43 milh\u00f5es de produtos dispon\u00edveis.<\/li>\n        <li>Ofertas e descontos.<\/li>\n        <li>Qualidade e garantia de autenticidade do produto.<\/li>\n      <\/ul>\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17310\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/3.-Amazon_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><li><div id=\"aux-tab-content-2944\" class=\"entry-editor\" role=\"tabpanel\" aria-labelledby=\"aux-tab-2944\"><p><div class=\"container\">\n  <div class=\"row align-items-start\">\n    <!-- Columna de texto -->\n    <div class=\"col-md-8\">\n      <strong>Soloporteros<\/strong><br><br>\n\n      Trata-se de uma loja on-line especializada em <strong>artigos esportivos<\/strong>, com foco especial em equipamentos para goleiros, e que se tornou a principal refer\u00eancia para a aquisi\u00e7\u00e3o desse material em n\u00edvel nacional na Espanha. <strong>Aproveitando sua presen\u00e7a nas redes sociais, alcan\u00e7ou maior visibilidade, colaborando com figuras de destaque em v\u00e1rias categorias do futebol.<\/strong><br><br>\n\n      Eles conseguiram capitalizar em um nicho espec\u00edfico, como o mundo dos goleiros, apresentando as \u00faltimas novidades em <strong>vestu\u00e1rio, produtos e acess\u00f3rios esportivos<\/strong>, al\u00e9m de oferecer uma plataforma educacional para o treinamento de goleiros.<br><br>\n\n      Por meio de seu canal no <strong><a href=\"https:\/\/www.youtube.com\/@futbolemotion\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong>, eles divulgam not\u00edcias do mercado, realizam entrevistas com goleiros renomados e produzem relat\u00f3rios adicionais. <strong>Seu cat\u00e1logo abrange uma ampla gama de equipamentos n\u00e3o apenas para goleiros de futebol, mas tamb\u00e9m para outros esportes<\/strong>.<br><br>\n\n      O sucesso dessa loja se baseia em seu foco preciso no nicho espec\u00edfico dos goleiros, o que lhes permitiu obter maior visibilidade e reconhecimento no mercado esportivo.\n    <\/div>\n\n    <!-- Columna de im\u00e1genes -->\n    <div class=\"col-md-4\">\n      <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17313\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-300x300.webp 300w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-1024x1024.webp 1024w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-150x150.webp 150w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-768x768.webp 768w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon-200x200.webp 200w, https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/2024\/12\/4.-Soloporteros_11zon.webp 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n    <\/div>\n  <\/div>\n<\/div>\n<\/p><\/div><\/li><\/ul><\/div><\/div><\/section><!-- widget-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bcfbc e-con-full e-flex e-con e-child\" data-id=\"45bcfbc\" data-element_type=\"container\" id=\"titulo_12\">\n\t\t<div class=\"elementor-element elementor-element-c67b407 e-con-full e-flex e-con e-child\" data-id=\"c67b407\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d431e8a elementor-widget elementor-widget-heading\" data-id=\"d431e8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A nova cara do marketing digital <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92b7f5 elementor-widget elementor-widget-text-editor\" data-id=\"b92b7f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ao compreender e aplicar os princ\u00edpios fundamentais, juntamente com a criatividade e a inova\u00e7\u00e3o, voc\u00ea pode posicionar sua marca para o sucesso no competitivo mundo do com\u00e9rcio eletr\u00f4nico.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4f546 elementor-widget elementor-widget-text-editor\" data-id=\"5f4f546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Pronto para levar seu neg\u00f3cio on-line ao sucesso?<\/strong><\/p>\n<p>Leve seu com\u00e9rcio eletr\u00f4nico para o pr\u00f3ximo n\u00edvel com a SUBE Digital Agency!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e60dcd elementor-widget elementor-widget-text-editor\" data-id=\"8e60dcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Na SUBE, somos uma ag\u00eancia digital que entende as complexidades e as demandas do mundo do com\u00e9rcio eletr\u00f4nico: <strong>desde a otimiza\u00e7\u00e3o do seu site at\u00e9 a implementa\u00e7\u00e3o de estrat\u00e9gias de marketing digital de ponta<\/strong>, estamos aqui para impulsionar o seu sucesso on-line.<\/p>\n<p>Deixe-nos ser seu guia na empolgante jornada do com\u00e9rcio eletr\u00f4nico &#8211; entre em contato conosco hoje mesmo! <\/p>\n<p><strong>Temos especialistas em com\u00e9rcio eletr\u00f4nico e em outras \u00e1reas do marketing digital, o que nos permite trabalhar de forma abrangente e propor estrat\u00e9gias 360\u00ba.<\/strong><\/p>\n<p>Queremos compartilhar com voc\u00ea tudo o que aprendemos, portanto, convidamos voc\u00ea a entrar em nosso blog e ler o conte\u00fado valioso que temos para voc\u00ea.<\/p>\n<p><strong>N\u00e3o se limite a um mercado tradicional!<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f990ca5 e-con-full e-flex e-con e-child\" data-id=\"f990ca5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dac98b5 e-grid e-con-full e-con e-child\" data-id=\"dac98b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf289f elementor-widget elementor-widget-image\" data-id=\"daf289f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/elementor\/thumbs\/icon-cdmx-qsmb4n2w234tx6ec2qzzhp6nfthj9rzeb1tc8adwnq.png\" title=\"icon-cdmx\" alt=\"icon-cdmx\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ba4c4 elementor-widget elementor-widget-image\" data-id=\"22ba4c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/elementor\/thumbs\/icon-miami-qsmb6ezwytkbunthpimm791zu0qht7157u6cv3r4wm.png\" title=\"icon-miami\" alt=\"icon-miami\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7708811 elementor-widget elementor-widget-image\" data-id=\"7708811\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.subeagenciadigital.com\/wp-content\/uploads\/elementor\/thumbs\/icon-bogota-qsmb75bea6kcvqr9fu0652ewgt4rspxmngfyauo42e.png\" title=\"icon-bogota\" alt=\"icon-bogota\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3d663 elementor-widget elementor-widget-text-editor\" data-id=\"4c3d663\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>CDMX <\/strong>Mexico<br \/>+52 (55) 4169 6343<br \/>Av. Pdte. Masaryk 101. Polanco, 11560, CDMX<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1398065 elementor-widget elementor-widget-text-editor\" data-id=\"1398065\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Miami<\/strong> USA<br \/>+1 (305) 964 8930<br \/>4300 Biscayne Blvd, Suite 203, USA, FL, 33137<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9b1f2 elementor-widget elementor-widget-text-editor\" data-id=\"cc9b1f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Bogota <\/strong>Colombia<br \/>+57 (1) 234 2603<br \/>North Point Towers: Cra. 7 #156-68 torre 3 of. 1103 <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb41c82 e-con-full e-flex e-con e-child\" data-id=\"cb41c82\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa28b7f elementor-widget elementor-widget-text-editor\" data-id=\"fa28b7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Mais do que uma ag\u00eancia, na SUBE, somos seu bra\u00e7o direito!<\/strong><\/p><p><a href=\"https:\/\/www.subeagenciadigital.com\/contacto\/\" target=\"_blank\" rel=\"noopener\">Clique aqui <\/a>para iniciar sua jornada rumo ao sucesso no com\u00e9rcio eletr\u00f4nico com a SUBE!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab03a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ab03a3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/pt-br\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">N\u00e3o perca mais tempo procurando! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gias de marketing digital para com\u00e9rcio eletr\u00f4nico Quando voc\u00ea entra no mundo do com\u00e9rcio eletr\u00f4nico, come\u00e7a uma jornada sem retorno. Se voc\u00ea est\u00e1 lendo isto, provavelmente j\u00e1 est\u00e1 nesse est\u00e1gio. O com\u00e9rcio eletr\u00f4nico revolucionou a forma como as pessoas compram e vendem seus produtos ou servi\u00e7os, tornando-se uma for\u00e7a motriz da economia global. Entre a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"class_list":["post-15451","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e9gias de marketing digital para com\u00e9rcio eletr\u00f4nico - SUBE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subeagenciadigital.com\/pt-br\/estrategias-de-marketing-digital-para-comercio-eletronico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gias de marketing digital para com\u00e9rcio eletr\u00f4nico - SUBE\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gias de marketing digital para com\u00e9rcio eletr\u00f4nico Quando voc\u00ea entra no mundo do com\u00e9rcio eletr\u00f4nico, come\u00e7a uma jornada sem retorno. Se voc\u00ea est\u00e1 lendo isto, provavelmente j\u00e1 est\u00e1 nesse est\u00e1gio. O com\u00e9rcio eletr\u00f4nico revolucionou a forma como as pessoas compram e vendem seus produtos ou servi\u00e7os, tornando-se uma for\u00e7a motriz da economia global. 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