Dermatological products ecommerce
Industry: Ecommerce and Retail
Country: Mexico
Year: 2022
Result:
Increased total sales by 208% and managed to bring qualified traffic to the website, reducing the bounce rate by 84%.
Problem:
Competition in the personal care industry has grown abysmally: new companies, influencers with their own brands, etc. The client sought to position itself as a leader in the area.
Challenges:
In view of the problem, we faced the following challenges:
Having two accounts of the same brand on different platforms, as if they were completely unrelated
A poorly functional website with many areas of opportunity
Buyer people without correct and complete definition
Multiple internal business visions, generating multiple objectives with the same budget
Summary:
In order to attract potential users and convert them into customers, we decided to:
Generate different digital strategies that include working with influencers, paid campaigns in Google Ads and Facebook Ads and a communication line focused on maximizing the benefits of the products and commercial competitiveness
Results:
Total sales increased 208%, from $80,000 to $500,000 per month
We were able to drive qualified traffic to the website, lowering the bounce rate by 84%
